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What Will I Learn?

Profitably set up, manage and optimize professional retargeting campaignis

Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords

Deploy your remarketing and retargeting tags through Google Tag Manager

Understand the technology underlying every retargeting and remarketing campaign on the web

Course Overview


This best selling Retargeting Ads has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Retargeting Ads is CPD-accredited, so you can be confident you’re completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the Retargeting Ads, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Retargeting Ads will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the Retargeting Ads to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.



After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Module 01: Welcome and Introduction
Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! 00:07:00
What is remarketing and retargeting? Defining our objectives and purpose 00:17:00
Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works
The Digital Advertising Ecosystem Part 1 00:08:00
The Digital Advertising Ecosystem Part 2 00:08:00
Understanding Ad Exchanges And How They Work 00:20:00
What Remarketing Looks Like On The Inside 00:10:00
Module 03: Developing Your Remarketing and Retargeting Strategies
Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00
Understanding Intent Signals and Visitor Engagement 00:12:00
Behavioural Characteristics – The Composition Of Your Segments 00:15:00
Combining Characteristics – Infinite Possibilities! 00:07:00
Characteristics That Matter To You … Your First Assignment 00:02:00
Module 04: Planning Your Retargeting Campaigns Like A Pro
Funnel Based Segmentation – Funnel Mapping 00:10:00
Funnel Based Segmentation – Using The Funnel To Develop Your Lists 00:14:00
Using Your Website To Plan Your Remarketing Lists 00:19:00
Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00
Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00
Module 05: Using Google Analytics To Develop and Build Your Audience Segments
Introduction To The Google Analytics Tag 00:05:00
Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00
Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working 00:13:00
Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
The Benefits Of Using Google Tag Manager 00:10:00
Signing Into Your Google Tag Manager Account 00:08:00
Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00
Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00
Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00
Adding Custom User Engagement Timers In Google Tag Manager 00:13:00
Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00
Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00
Module 07: Building Your Remarketing Audiences In Your Google Analytics Account
Linking Your Google AdWords and Google Analytics Accounts 00:10:00
Introduction To The Google Analytics Audience Builder 00:17:00
Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00
Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00
Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00
Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00
Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00
Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00
Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00
Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00
Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
How Google Analytics and AdWords Talk To Each Other 00:09:00
Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00
Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00
Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00
Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00
Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00
Assignment – Retargeting Ads 00:00:00


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