What Will I Learn?
Profitably set up, manage and optimize professional retargeting campaignis
Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
Deploy your remarketing and retargeting tags through Google Tag Manager
Understand the technology underlying every retargeting and remarketing campaign on the web
Course Overview
This best selling Retargeting Ads has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.
The Retargeting Ads is CPD-accredited, so you can be confident you’re completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.
After successfully completing the Retargeting Ads, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Retargeting Ads will help you stand out from the crowd. You can also validate your certification on our website.
We know that you are busy and that time is precious, so we have designed the Retargeting Ads to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.
Preview
Certification
After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).
Course Curriculum
| Module 01: Welcome and Introduction | |||
| Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! | 00:07:00 | ||
| What is remarketing and retargeting? Defining our objectives and purpose | 00:17:00 | ||
| Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works | |||
| The Digital Advertising Ecosystem Part 1 | 00:08:00 | ||
| The Digital Advertising Ecosystem Part 2 | 00:08:00 | ||
| Understanding Ad Exchanges And How They Work | 00:20:00 | ||
| What Remarketing Looks Like On The Inside | 00:10:00 | ||
| Module 03: Developing Your Remarketing and Retargeting Strategies | |||
| Audiences and Segments: The Foundation Of Your Remarketing Strategy | 00:07:00 | ||
| Understanding Intent Signals and Visitor Engagement | 00:12:00 | ||
| Behavioural Characteristics – The Composition Of Your Segments | 00:15:00 | ||
| Combining Characteristics – Infinite Possibilities! | 00:07:00 | ||
| Characteristics That Matter To You … Your First Assignment | 00:02:00 | ||
| Module 04: Planning Your Retargeting Campaigns Like A Pro | |||
| Funnel Based Segmentation – Funnel Mapping | 00:10:00 | ||
| Funnel Based Segmentation – Using The Funnel To Develop Your Lists | 00:14:00 | ||
| Using Your Website To Plan Your Remarketing Lists | 00:19:00 | ||
| Mapping Your Ad Groups Using Your Lists and Values (Part 1) | 00:13:00 | ||
| Mapping Your Ad Groups Using Your Lists and Values (Part 2) | 00:14:00 | ||
| Module 05: Using Google Analytics To Develop and Build Your Audience Segments | |||
| Introduction To The Google Analytics Tag | 00:05:00 | ||
| Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag | 00:04:00 | ||
| Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working | 00:13:00 | ||
| Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System | |||
| The Benefits Of Using Google Tag Manager | 00:10:00 | ||
| Signing Into Your Google Tag Manager Account | 00:08:00 | ||
| Adding Your Basic Google Analytics Tag Through Google Tag Manager | 00:11:00 | ||
| Setting Up Custom Button and Link Click Tracking In Google Tag Manager | 00:20:00 | ||
| Adding Page-Level Scroll Depth Tracking In Google Tag Manager | 00:15:00 | ||
| Adding Custom User Engagement Timers In Google Tag Manager | 00:13:00 | ||
| Adding Google Adwords Conversion Tracking Through Google Tag Manager | 00:10:00 | ||
| Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager | 00:10:00 | ||
| Module 07: Building Your Remarketing Audiences In Your Google Analytics Account | |||
| Linking Your Google AdWords and Google Analytics Accounts | 00:10:00 | ||
| Introduction To The Google Analytics Audience Builder | 00:17:00 | ||
| Building Remarketing Audiences In Google Analytics Based On URL Attributes | 00:18:00 | ||
| Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data | 00:22:00 | ||
| Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final | 00:05:00 | ||
| Setting Up Goal-Based Remarketing Audiences In Google Analytics | 00:14:00 | ||
| Setting Up Event-Based Audiences Using The Google Analytics Display Builder | 00:17:00 | ||
| Importing Remarketing Audiences From The Google Analytics Solutions Gallery | 00:11:00 | ||
| Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns | 00:19:00 | ||
| Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences | 00:12:00 | ||
| Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords | |||
| How Google Analytics and AdWords Talk To Each Other | 00:09:00 | ||
| Importing Google Analytics Goals into AdWords For Conversion Tracking | 00:06:00 | ||
| Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords | 00:14:00 | ||
| Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences | |||
| Introduction To Building Retargeting Ads Lists In Google AdWords | 00:05:00 | ||
| Building and Configuring New Retargeting ads lists inside Google AdWords | 00:10:00 | ||
| Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic | 00:11:00 | ||
| Assignment | |||
| Assignment – Retargeting Ads | 00:00:00 | ||
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