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Mastering Google Adwords 2020

What Will I Learn? How to run Google Ads campaigns. How to do Google Ads campaign experiments by following a …

★ ★ ★ ★ ★

4.7(7 reviews)

9 enrolled on this course

What Will I Learn?

How to run Google Ads campaigns.

How to do Google Ads campaign experiments by following a step-by-step setup, analysis, and implementation process.

How to run A/B testing on ad campaigns to improve performance.

Budget optimisation and automation techniques.

How to utilise Dynamic Ad Customisers for more personalised ads.

How to implement remarketing strategies.

How to conduct an AdWords audit.

How to use competitor research tools.

How to identify opportunities between organic & paid listings.

Course Overview

Leverage the power of Google to grow your business. Enrol today and develop competence in Google Adwords. Take your skills to a whole new level to achieve your career goals.

This Mastering Google Adwords 2020 Course is one of our best-selling courses developed by industry experts and already it has helped tons of students like you. It is an advanced level course, most suited for those who have the basic knowledge of using Google Adwords and running campaigns on it.

This course is intended to teach you the advanced use of Google Adwords and help you take your existing skills to the next level. You’ll learn the best techniques for running a successful ad campaign on Google Adwords. This course will teach you how to conduct experiments with ad campaigns and A/B testing to boost ad performance. Besides, you’ll learn a bunch of advanced techniques including budget optimisation and automation, remarketing strategies, Dynamic Ad Customisers, competitor research, and much more.

Apart from this, you’ll learn to conduct an AdWords audit and identify opportunities between organic & paid listings. Also, you’ll be able to improve geotargeting for local businesses with a double campaign structure. You’ll learn these all from an expert in Google Adwords through carefully curated video lessons. Not only that, but our experienced tutors will also help you throughout the comprehensive syllabus of this course and answer all your queries through email.

Upon completion of this CPD accredited course, you will be awarded a certificate of completion, as proof of your expertise in this field, and you can showcase your certificate on your Linkedin profile and your resume to impress employers and boost your career.

If you are an aspiring marketing professional or are looking for professional skills to excel in this field, a certificate from this course will help you appear as a strong candidate. You can also validate your certification from our website.

Our Mastering Google Adwords 2020 Course is packed with 16 modules and takes 5 hours, 44 minutes to study.

You will be able to study this course at your own pace, from anywhere and at any time. Enrol today if you want to master the use of Google Adwords and run successful campaigns for your business growth.

Preview

Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Introduction
	1. Introduction	00:02:00
Testing to Ad Concepts
	2. Introduction to Ad Concepts	00:02:00
	3.Example Ad Concepts	00:04:00
	4. Label Setup	00:04:00
	5. Reporting on Ad Concepts	00:08:00
Google Ads Paid % Organic Interaction Report
	6. Understanding the usefulness of this report	00:03:00
	7.Linking Google Ads with Search Console	00:04:00
	8.Excel Report Setup & Pivot	00:04:00
	9.Identifying Google Ads & SEO Search Term Opportunities	00:02:00
	10.CTR Interaction between SEO & SEM	00:06:00
Geolocal Campaigns - Double Campaign Structure
	11.The theory behind the double campaign	00:04:00
	12.A practical example inside Google Ads	00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
	13.Introduction to Drafts & Experiments	00:05:00
	14.Example experiment Ideas for use	00:06:00
	15.Draft & Experiment Setup	00:10:00
	16.Report Analysis & explanation of symbols	00:05:00
Automate Budgeting for Multiple Ad Accounts
	17. Introduction to the Google Spreedsheet template	00:02:00
	18. Data Inputs	00:04:00
	19. Reading the sheet output	00:06:00
AdWords Audit
	20. Audit Overview	00:02:00
	21. Auditing the Account Structure	00:08:00
	22. Campaign Settings	00:04:00
	23. Auditing on the AdGroup Level	00:10:00
	24. Other Things to look for in an Audit	00:08:00
Remarketing Strategy & Implementation
	25. Why Remarketing Works	00:03:00
	26.GDN Remarketing	00:06:00
	27.Remarketing Lists for Search Ads (RLSA) & IF Statements	00:04:00
	28. Customer Match (Email Retargeting)	00:01:00
	29. Dynamic Remarketing	00:04:00
	30. Lookalike Audiences	00:02:00
	31. GDN Banner Sizes & Other Things to Consider	00:03:00
	32. Audience List Sharing	00:14:00
	33. Remarketing with Events	00:06:00
Artificial Intelligence & Machine Learning
	34.What is AI & ML	00:06:00
	35. Auto Rotate for Budgets & Ads	00:03:00
	36.Dynamic Search Ads	00:03:00
	37.Smart Bidding Strategies	00:07:00
	38.Lookalike Audiences	00:02:00
	39.Data Driven Attribution Models	00:03:00
Dynamic Ad Customisers
	40.Introduction to Ad Customisers	00:04:00
	41. Advantages & Example Uses	00:05:00
	42.Setting up the Business Data Feed	00:06:00
	43.Best Practice for Ads	00:03:00
Google Analytics for Google Ads
	44. The Advantages of linking AdWords with GA	00:04:00
	45. Linking GA & AdWords	00:02:00
	46. AdWords Reports in GA	00:01:00
	47. GA Conversion Tracking & Goal Setup	00:07:00
	48. Remarketing Segments in GA	00:13:00
	49. Attribution Models in Google Analytics	00:07:00
Using Scripts
	50. Introduction to AdWords Scripts	00:04:00
	51. 404 Link Checker Script	00:07:00
	52. Experiment Results Script	00:07:00
	53. Google Ads Audit Script	00:06:00
AdWords Editor
	54. Introduction and advantages of AdWords Editor over the online interface	00:04:00
	55. Example Uses for AdWords Editor	00:04:00
	56.AdWords Editor – what you can’t do	00:02:00
Competitor Research Tools
	57.Auction Insights displayed graphically	00:17:00
	58.3rd Party Competitor Research Tools -SEMrush	00:16:00
Landing Page Software
	59.Why Use Landing Page Software	00:06:00
	60.Unbounce Walk-through	00:08:00
	61. Tracking integration for landing pages	00:09:00
New Features in 2018/19
	62.Ad Variations	00:06:00
	63.Search Responsive Ads	00:05:00
	64. Life Events Audiences	00:04:00
	65. Custom Intent Audiences	00:04:00