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PPC with Google Ads Diploma

What Will I Learn? Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page Create, Develop and Optimize Your Own …

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10 enrolled on this course

What Will I Learn?

Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page

Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns

Advertise Your Products And Services Online Effectively

Boost Traffic and Increase Sales to Your Website

Monetize The More Than 6 Billion Daily Searches On Googl

Course Overview

PPC with Google Ads Diploma has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the course today, and learn from the very best the industry has to offer!

This best selling PPC with Google Ads Diploma has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The PPC with Google Ads Diploma is CPD-accredited, so you can be confident you’re completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the PPC with Google Ads Diploma, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the PPC with Google Ads Diploma will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the PPC with Google Ads Diploma to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

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Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Module 01: Introduction to Google Ads
	Welcome to Google Ads Masterclass!	00:13:00
	How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come!	00:20:00
	Google Ads Formula Calculator	00:14:00
	AdWords Formula Calculator I Built For You	00:05:00
	What is Google Ads?	00:12:00
	Where do Google Ads Show Up?	00:13:00
	Complimentary Adventure Media Account Audit (exclusions apply)	00:06:00
Module 02: Creating and Setting Up Our First Google Ads Account
	Download Course Slides!	00:05:00
	Creating Your First Google Ads Account	00:09:00
	Understanding the Google Ads Account Hierarchy	00:08:00
	Using Your Website Navigational Structure to Structure Your Google Ads Campaigns	00:20:00
	Understanding Network Settings	00:14:00
	Understanding Location Targeting	00:12:00
	Configuring Location Targeting in Google Ads	00:10:00
	Viewing Location Reports in Google Ads	00:15:00
	Understanding Advanced Location Options	00:16:00
	Setting and Configuring Languages	00:04:00
	Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads	00:13:00
	Finding Your Hourly Reports in the Google Ads Interface	00:06:00
	Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit	00:06:00
	Bidding Strategies: Target Search Page Location	00:06:00
	Bidding Strategies: Target ROAS	00:10:00
	Bidding Strategies: Target CPA	00:05:00
	Bidding Strategies: Target Outranking Share	00:08:00
	Bidding Strategies: Maximize Clicks	00:05:00
	Bidding Strategies: Enhanced CPC Bidding	00:05:00
	Bidding Strategies: Manual CPC Bidding	00:05:00
	Campaign Start and End Dates	00:02:00
	Introduction to Dynamic Search Ads!	00:08:00
	Understanding Sitelink Extensions	00:14:00
	Callout Extensions	00:05:00
	Call Extensions	00:08:00
	Structured Snippet Extensions	00:06:00
	App Extensions	00:02:00
	Message Extensions	00:09:00
	Location Extensions	00:10:00
	Location Setting Exercise	00:05:00
	Promotion Extensions	00:10:00
	Price Extensions	00:12:00
	Understanding Ad Rotation Settings	00:05:00
	The Basics of Ad Scheduling	00:11:00
	Understanding the Basics of Device Targeting	00:15:00
	Understanding Campaign URL Options	00:07:00
Module 03: Structuring Your Ad Groups Like A Professional
	Ad Group Structure Basics and Organization	00:14:00
	Ad Group Structure Ideas	00:07:00
	Creating Our First Ad Group in Google Ads	00:09:00
Module 04: How To Write Killer Ads in Google Ads!
	The Anatomy of Google Text Ads	00:07:00
	Compliance in Google Text Ads	00:06:00
	Requesting a Manual Review of Your Ads and Expediting the Process	00:03:00
	Best Practices for Successful Text Ads	00:14:00
	Real-Life Case Ad Copy Case Study: Medical Equipment Company	00:15:00
	The BJ Fogg Behavioral Model	00:39:00
	Creating Our First Ad in Google Ads	00:13:00
Module 05: Setting Up Your AdWords Billing
	Configuring Your Billing Details in Google Ads	00:05:00
Module 06: Keywords in Depth - The Heartbeat of Your Account
	Keyword Basics: Keywords vs Queries	00:09:00
	The Basics of Keyword Research	00:11:00
	The Basics of Keyword Planning	00:13:00
	The Basics of Keyword Organization	00:07:00
	Understanding Keyword Match Types	00:12:00
	Keyword Match Types: Broad Match	00:09:00
	Keyword Match Types: Broad Match Modified	00:06:00
	Keyword Match Types: Phrase Match	00:07:00
	Keyword Match Types: Exact Match	00:12:00
	Keyword Match Types: Negative Match	00:12:00
	Using the Search Term Report to Find Negative Keywords Part 1	00:15:00
	Using the Search Term Report to Find Negative Keywords Part 2	00:17:00
	Understanding Negative Keyword Lists	00:12:00
	Traffic Sculpting: Negative Keywords at the Ad Group Level	00:18:00
	Adding Negative Keywords at The Ad Group Level	00:09:00
	Traffic Sculpting Using OPTMYZR	00:07:00
	Keyword Research: Google Suggestions, Google Related Searches and Autocomplete	00:14:00
	Using Additional Research Tools to Get Negative Keyword Ideas	00:12:00
	Keyword Research: Using the Google Keyword Planner 1	00:20:00
	Keyword Research: Using the Google Keyword Planner 2	00:16:00
	Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner	00:16:00
	Keyword Planning: The 6 Main Ways People Communicate With Search Engines	00:17:00
	Keyword Planning: Understanding the Buyer Funnel	00:12:00
	Keyword Planning: What Keywords Can Teach Us About Buying Intent	00:12:00
	Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates	00:18:00
	Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors	00:19:00
	Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates	00:17:00
	Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes	00:17:00
	Keyword Organization: Formatting Keywords in Excel	00:12:00
	Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure	00:12:00
	Keyword Organization: Using Mergewords to Generate Keyword Lists	00:14:00
	Keyword Bidding Basics: Setting Your Initial Max CPC Bids	00:20:00
Module 07: Account Structure - How To Structure Ad Groups Like A pro
	Account Structure: How To Create A New Ad Group Within Your Campaign	00:07:00
	Importing Your Keyword Lists From Excel Into Your New Ad Group1212	00:11:00
	Creating Multiple, Relevant Ads For Your New Ad Groups	00:13:00
	How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign	00:08:00
Module 08: The Incredible Dynamics Of The AdWords Auction
	Introduction To The AdWords Auction	00:20:00
	Understanding Quality Score: Click Through Rate And Ad Relevancy	00:15:00
	Understanding Quality Score: Landing Page Quality	00:07:00
	Understanding Ad Rank and How It Is Calculated	00:12:00
	When You Could Ignore Low-Quality Scores (and when you can’t!)	00:09:00
	Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3)	00:08:00
	Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3)	00:11:00
	Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3)	00:07:00
Module 09: Expanding And Refining Your Campaigns
	Navigating The AdWords Dashboard	00:16:00
	How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns	00:15:00
	Editing The Essential Campaign Settings	00:06:00
	How To Create New Campaigns That Will Improve Your Results	00:15:00
	How To Use Your Website To Make The Best Campaigns Possible	00:16:00
	How To Set Up Powerful Custom Schedules For Your Campaigns	00:12:00
	Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules	00:12:00
Module 10: Negative Keywords - Your Greatest Ally
	Understanding Negative Keywords In-Depth	00:14:00
	Using Broad, Phrase and Exact Match With Your Negative Keywords	00:07:00
	Adding and Removing Negative Keywords and Negative Keyword Lists	00:20:00
Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions
	Introduction To Ad Extensions	00:06:00
	The Benefits Of Using Ad Extensions	00:08:00
	Different Types Of Ad Extensions and Best Practices	00:06:00
	Adding Sitelink Extensions	00:08:00
	Configuring Your Sitelink Extensions For The Best Results	00:11:00
	Adding Callout Extensions And Phone Extensions	00:08:00
Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss
	The 5 Primary Forms Of Remarketing	00:16:00
	Realizing The Benefits And Importance Of Remarketing	00:13:00
	How To Create And Add Your Remarketing Tag	00:09:00
	Creating Your First Remarketing Audience	00:13:00
	Configuring Your Remarketing Campaign Settings	00:14:00
Module 13: Keeping Track Of Profits With Conversion Tracking
	Understanding The Basics Of Conversion Tracking	00:14:00
	Exploring The Different Conversion Actions Visitors Take On Your Site	00:14:00
	Setting Up Conversion Tracking For Form Submissions	00:18:00
	Generating And Installing Your Conversion Tracking Tag	00:09:00
	Understanding The Basics Of Phone Call Tracking	00:09:00
	Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data	00:10:00
Module 14: Profitable Bidding Strategies
	Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction	00:15:00
	How To Mathematically Calculate ROI and ROAS	00:09:00
	Calculating Max CPC Bids From Your Conversion Rate And Conversion Value	00:12:00
	Calculating Profitable Keyword Bids Based On Revenue Per Click	00:09:00
Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
	Introduction To AdWords Scripts – What Are Scripts	00:05:00
	Bidding To Average Position AdWords Script (Part 1)	00:12:00
	Bidding To Average Position AdWords Script (Part 2)	00:14:00
Module 16: Conclusion ... Goodbye For Now!
	Conclusion	00:03:00
Module 17: Bonus Material!
	Part 1 Understanding Search Queries and What We Learn From Searcher Languagage	00:18:00
	Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords	00:18:00
	Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads	00:23:00
	Calculating Profitable Keyword Bids Based On Revenue Per Click	00:09:00
Assignment
	Assignment – PPC with Google Ads Diploma	00:00:00

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Welcome to

Course Cloud

PPC with Google Ads Diploma

What Will I Learn?

Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page

Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns

Advertise Your Products And Services Online Effectively

Boost Traffic and Increase Sales to Your Website

Monetize The More Than 6 Billion Daily Searches On Googl

Course Overview

Preview

Certification

Course Curriculum

Course Cloud Endorsed

Benefits:

CPD QS Accredited

Benefits:

This Course Includes

Share this Course:

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Frequently Bought Together

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