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Persuasive Writing Masterclass

What Will I Learn? Understand the importance of persuasive writing as an author or marketing professional Learn about the personal …

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GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Understand the importance of persuasive writing as an author or marketing professional

Learn about the personal journey of writing and define your own writing style

Develop your knowledge of the characteristics of a great writer

Get tips on how to write winning headlines and attention-grabbing emails

Know how to use SEO and keywords to optimise your content

Master the art of storytelling to engage any audience online and offline

Understand where and how to find inspiration for your content

Learn up-to-date techniques and strategies used by top authors and copywriters

Course Overview

Master the art of persuasive copywriting and discover the secrets to writing winning headlines, with this in-depth masterclass.

Are you looking to kickstart a career in copywriting or marketing? Is it your dream to become an author? Then it’s important to know how to use the power of persuasive writing to fully engage your audience. Through the Persuasive Writing Masterclass, you will learn about the personal journey of writing, the art of storytelling, the characteristics of an exceptional writer, and much more. Whether you wish to write a book or persuade online audiences to take a specific action, this course will introduce formulas and techniques used by experts in the field.

The end of the course includes a special Q&A bonus module which will answer all your most important questions. Get enrolled today and learn about the power of persuasive writing.

This best selling Persuasive Writing Masterclass has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Persuasive Writing Masterclass is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Persuasive Writing Masterclass is CPD-accredited, so you can be confident you’re completing a quality training course will boost your CV and enhance your career potential. The Persuasive Writing Masterclass is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the Persuasive Writing Masterclass, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Persuasive Writing Masterclass will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the Persuasive Writing Masterclass to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

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Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Section 01: Introduction
	Introduction	00:05:00
Section 02: The Personal Journey of Writing
	Introduction to the Personal Journey of Writing	00:01:00
	Are you a Writer?	00:01:00
	You’re an Observer of Life	00:01:00
	You’re Always Analyzing This…and That	00:01:00
	You Live to Write Another Day	00:01:00
	You Have Doubts	00:01:00
	You have an Ongoing Love Affair with Books	00:01:00
	You’re a Lifelong Collector of Tales	00:01:00
	You Need Space	00:01:00
	What Defines a Writer?	00:01:00
	Constancy or Committed	00:01:00
	Tenacity and Determination	00:01:00
	Hunger and Passion	00:01:00
	A Missive or Tenor	00:01:00
Section 03: What Kind of Writing Suits Your Personality
	Introduction to the Kind of Writing Styles that Suit Your Personality	00:03:00
	The Closet Writer	00:02:00
	The Eternal Writer	00:02:00
	The Hesitant Writer	00:02:00
	The Innovative Writer	00:01:00
	The Inspired Writer	00:01:00
	The Literate Writer	00:02:00
	The Logical Writer	00:01:00
	The Savvy Writer	00:02:00
Section 04: The Exceptional Writing Journey
	Introduction to the Exceptional Writing Journey	00:01:00
	Perspectives of the Exceptional Writer	00:01:00
	Worst Case Scenario	00:01:00
	Don’t be a People Pleaser	00:01:00
	Writing is for an Audience of One	00:01:00
	Writing in your Own Voice is Crucial	00:01:00
	Your Own Created Space	00:01:00
	Avoid Pretense	00:01:00
Section 05: How to Become an Exceptional Writer
	Introduction to becoming an Exceptional Writer	00:01:00
	Importance of Reading	00:01:00
	Define your Audience	00:01:00
	Get Inspired	00:01:00
	Write Daily	00:01:00
	Rewrite	00:01:00
	Challenge Yourself	00:01:00
Section 06: Keys to Exceptional Writing
	Introduction to the Keys to Exceptional Writing	00:01:00
	Don’t be Obsessed with Grammar	00:01:00
	Conquer the Art of Description	00:01:00
	Limit Background Information	00:01:00
	Be Relatable	00:01:00
	Take Risks	00:01:00
	Writing is Telepathic	00:01:00
	Be Serious	00:01:00
	Set Deadlines	00:01:00
	Re-Evaluate Your Work	00:01:00
	Feel Good and Be Good	00:01:00
Section 07: Exceptional Writing Deterrents
	Introduction to Exceptional Writing Deterrents	00:01:00
	A Lackadaisical Attitude	00:01:00
	Feeling Entitled	00:01:00
	Romanticizing the Writing Craft	00:01:00
	Fearing Marketing	00:01:00
	An Unreasonable Timeline	00:01:00
	Expecting an ‘Easy-Bake’ Outline	00:01:00
	Writer’s Envy	00:01:00
	A Need for Approval	00:01:00
Section 08: Practical Guide to Persuasive Copywriting
	Introduction to the Copywriting Sections of the Course	00:02:00
Section 09: Headlining Copywriting Formulas
	Introduction to Headline Copywriting Formulas	00:01:00
	“Who Else Wants…” Formula	00:01:00
	“The Secret of…” Formula	00:01:00
	The “Method, Target and Benefit” Formula	00:01:00
	“Little-Known Ways to…” Formula	00:01:00
	“Get Rid of [Problem] Once and For All” Formula	00:01:00
	“Here’s a Quick Way to [Solve a problem]” Formula	00:01:00
	“Now You Can Have/Do Something Desirable/Great Circumstance” Formula	00:01:00
	The “[Do something] Like [World-class example]” Formula	00:01:00
	The “[Have a /Build a]… You Can Be Proud Of” Formula	00:01:00
	The “What Everybody Ought to Know About______” Formula	00:01:00
	The “[number] [item] [persona] Will Love (Hint: [statement])” Formula	00:02:00
	The “How To [action] When [statement]: [persona] Edition” Formula	00:01:00
	The “[persona]-Friendly Guide To [activity] (statement)” Formula	00:01:00
	The “Why I Got [action]: Every [persona] Should Be Aware Of [statement]” Formula	00:01:00
	The “[number] Ways To [action] Your [blank] Without Having To..” Formula	00:02:00
	The “[number] Signs [action] (Don’t Worry: [statement])” Formula	00:01:00
	The “[action] for [time] [result]” Formula	00:01:00
	The “Even The [persona] Can [action] [statement]” Formula	00:01:00
	The “[power word] Your [persona] At [activity] [result]” Formula	00:01:00
	The “We [verb] [object]: Here’s What We Learned” Formula	00:01:00
Section 10: Organizational Copywriting Formulas
	Introduction to Organizational Copywriting Formulas	00:01:00
	The AIDA: Attention, Interest, Desire, Action Formula	00:02:00
	The PAS: Problem, Agitate, Solution Formula	00:03:00
	The IDCA: Interest, Desire, Conviction, Action Formula	00:02:00
	The ACCA: Awareness, Comprehension, Conviction, Action Formula	00:03:00
	The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula	00:04:00
	The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula	00:05:00
	The PPPP: Picture, Promise, Prove, Push Formula	00:04:00
	The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula	00:05:00
	The AICPBSAWN Formula	00:04:00
	The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula	00:03:00
	The FACE: Familiar, Audience, Cost, Education Formula	00:03:00
Section 11: Action Copywriting Formulas
	Introduction to Action Copywriting Formulas	00:01:00
	The TPSC: Text, Placement, Size, Color Formula	00:02:00
	The Elements of an Offer Formula	00:02:00
	The RAD: Require, Acquire, Desire Formula	00:02:00
	The “I Want Button” Formula	00:01:00
	The “Get…Formula”	00:01:00
Section 12: Email Copywriting Formulas
	Introduction to Email Copywriting Formulas	00:01:00
	The Report Formula	00:02:00
	The Data Formula	00:01:00
	The How-To Formula	00:02:00
	The Inquiry Formula	00:01:00
	The Endorsement Formula	00:02:00
	The This/That Formula	00:01:00
	The Shorty Formula	00:01:00
Section 13: Q&A with Renee Sylvestre-Williams (Forbes Contributor)
	Q&A Introduction to Renee Sylvestre-Williams	00:02:00
	Meet Renee	00:01:00
	Renee’s Hobbies and Interests	00:03:00
	The Evolution of Renee’s Work Life	00:01:00
	Renee’s Passion for Writing	00:08:00
	Content Strategy as a Career Path	00:01:00
	The Implications of SEO and Keywords	00:01:00
	How does a Writer go Viral?	00:01:00
	Ranking Content in Search Engines	00:01:00
	Getting Published	00:02:00
	Press Distribution (PR Web, PR Newswire)	00:02:00
	Renee’s most Memorable Experiences	00:01:00
	Renee’s Sources of Inspiration	00:01:00
	Written vs. Video Content	00:01:00
	Thoughts on Paid Advertising	00:01:00
	Components of Good Quality Web Content	00:01:00
	Deciding on a Topic or Subject	00:01:00
	Does Tone Matter?	00:02:00
	Are CMS’ effective?	00:01:00
	Gauging Success	00:01:00
	How to Promote Content	00:01:00
	Blog Post vs. Article	00:02:00
	Content Writing vs. Copywriting	00:01:00
	Making Content Unique	00:01:00
	What is Writer’s Block?	00:04:00
	Does Writing Get Repetitive?	00:03:00
	Renee’s Passion for Reading	00:04:00
	What is “Storytelling”?	00:07:00
	Mechanics of Strategy	00:05:00
	Is Blogging Lucrative?	00:01:00
	Renee’s Role as a Finance Columnist	00:04:00
	Renee’s Professional Hurdles	00:02:00
	Content Strategy for Big vs. Small Brands	00:02:00
	Five Strengths and Weaknesses as a Content Strategist	00:04:00
	Handling Feedback and Criticism	00:01:00
	Working as Part of a Team vs. Independently	00:01:00
	Introvert vs. Extrovert	00:01:00
	Finding Inspiration for Content	00:01:00
	Renee’s Career Aspirations	00:01:00
	Advice for Aspiring Writers	00:01:00
	Going back in Time	00:01:00
	Top Three Content Marketing Strategies for Long-term Growth	00:01:00
	Thoughts on Google Trends	00:02:00
	Targeting a Global Audience	00:01:00
	Ethically Policing Social Media Content	00:02:00
	Sparking Curiosity with the First Sentence	00:02:00
	Thoughts on Infographics as the new King of Content	00:03:00
	Social Media, Email. & SEO for Driving Sales	00:01:00
	The Importance of Research before Publishing	00:02:00
	Defining a Call-to-Action	00:01:00
	Ideal Length for Content	00:02:00
	10 Words that Trigger an Emotional Reaction	00:02:00
	Importance of Crediting a Source	00:03:00
Section 14: Q&A with Matthew Rolnick (Forbes Council Member & Columnist)
	Q&A Introduction to Matthew Rolnick	00:03:00
	Matthew Rolnick: Contributor and Council Member at Forbes	00:01:00
	Matthew’s role as VP of Sales at Yaymaker	00:01:00
	Matthew’s main area of Focus as a Content Writer	00:01:00
	Hooking your Reader, as a Writer	00:01:00
	Defining “Copywriting”	00:01:00
	Persuasive Writing Tips for Selling	00:01:00
	Examples of Effective Copy	00:02:00
	Building an Emotional Connection with the Reader	00:04:00
	Defining a “Call-to-Action”	00:02:00
	The importance of a Headline and Examples	00:03:00
	Tips on writing News Worthy articles	00:01:00
	10 Keyword Formulas that Trigger a Response	00:01:00
	Writing “Viral” Content	00:03:00
	Defining AIDA & Examples	00:03:00
	Elements of an Offer with High Conversion Rates	00:02:00
	The Effectiveness of Deep Discounts in Copy	00:01:00
	Defining Social Proof and Use Cases	00:03:00
	The Concept of “Scarcity” & “Urgency” in Copy	00:01:00
	Using the “Storytelling” Approach in Copy	00:02:00
	The Importance of Building Reader Profiles	00:02:00
	Building a Relationship in less than 200 Words	00:01:00
	The “PAS” Copywriting Formula – Problem, Agitate, Solution	00:01:00
	The “IDCA” Copywriting Formula – Interest, Desire, Conviction, Action	00:02:00
	The “ACCA” Copywriting Formula – Awareness, Comprehension, Conviction, Action	00:01:00
	The “FAB” Copywriting Formula – Features, Advantages, Benefits	00:03:00
	The “4 P’s” Copywriting Formula – Promise, Picture, Proof, Push	00:02:00
	Additional Writing Tips from Matthew Rolnick	00:09:00
Assignment
	Assignment – Persuasive Writing Masterclass	00:00:00

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Welcome to

Course Cloud

Persuasive Writing Masterclass

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Understand the importance of persuasive writing as an author or marketing professional

Learn about the personal journey of writing and define your own writing style

Develop your knowledge of the characteristics of a great writer

Get tips on how to write winning headlines and attention-grabbing emails

Know how to use SEO and keywords to optimise your content

Master the art of storytelling to engage any audience online and offline

Understand where and how to find inspiration for your content

Learn up-to-date techniques and strategies used by top authors and copywriters

Course Overview

Preview

Certification

Course Curriculum

Course Cloud Endorsed

Benefits:

CPD QS Accredited

Benefits:

This Course Includes

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