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How to Win Consumers' Minds

What Will I Learn? Learn about brand experience and why it is the future of marketing Take your career to …

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11 enrolled on this course

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Learn about brand experience and why it is the future of marketing

Take your career to the next level by learning up-to-date techniques & best practices

Understand the importance of brand management and development

Identify and build your brand’s identity with our step-by-step guide

Get tips on how to name your brand and use colour to win customers’ attention

Know how to define and create a unique value proposition (UVP)

Gain the skills and practical knowledge needed to measure and build brand equity

Learn how to conduct a brand survey and discover unmet customer needs

Course Overview

Branding is the process of creating a story and unique identity for your brand, and is vital in helping a business to stand out from its competitors.

In the How to Win Consumers’ Minds course, you will learn all about brand experience and why it is the future of modern marketing. It will teach you how to manage and develop your brand, from choosing a brand name to creating a unique value proposition. You will also explore how to measure brand equity and the key drivers of brand perception.

By the end of this course, you will have an excellent understanding of the key elements of what makes a brand successful, and all the tools and skills you need to build brand awareness to achieve business objectives.

This best selling How to Win Consumers’ Minds has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth How to Win Consumers’ Minds is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The How to Win Consumers’ Minds is CPD-accredited, so you can be confident you’re completing a quality training course will boost your CV and enhance your career potential. The How to Win Consumers’ Minds is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the How to Win Consumers’ Minds, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the How to Win Consumers’ Minds will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the How to Win Consumers’ Minds to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Preview

Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Section 01: Introduction
	Introduction	00:01:00
	Why is Brand so Important Today?	00:03:00
	Course Differentiation & Course Outline	00:04:00
Section 02: Why Should You Know?
	What is Brand, Brand Management, Brand Development and Brand Building?	00:04:00
	Brand Equity Index Model	00:06:00
	Types of researchers Related to Brand Building	00:18:00
	Key Attributes, unmet Needs, Motivators and Key Drivers	00:10:00
	Brand Experience	00:05:00
Section 03: How to Win
	How to get a big picture to win?	00:05:00
	How to define thought process – part 1: Model	00:02:00
	How to define thought process – part 2: Shopping Behavior	00:05:00
	How to define thought process – part 3: Examples	00:09:00
	How to understand and analyze the key drivers?	00:16:00
	How to conduct surveys by yourself?	00:04:00
	How to discover unmet needs and prioritize attributes?	00:01:00
	How to define unique value proposition?	00:02:00
Section 04: How to get Materials before Launch with Limited Budget
	How to name your brand effectively?	00:07:00
	How to use color to win consumers’ attention?	00:09:00
	Key Concept	00:06:00
Assignment
	Assignment – How to Win Consumers’ Minds	00:00:00

Course Cloud Endorsed

Benefits:

Accredited and Endorsed
Professional Credibility
Evidence of Achievement
Certification Validation
Skill Development

CPD QS Accredited

Benefits:

Recognised Internationally
Awarded CPD Hours & Points
Free Additional Transcript
Employer Recognised
Competitive Edge

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This Course Includes

20 Units
1 Year Access
1 hour, 57 minutes
Intermediate
Accredited Certificate

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Welcome to

Course Cloud

How to Win Consumers' Minds

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Learn about brand experience and why it is the future of marketing

Take your career to the next level by learning up-to-date techniques & best practices

Understand the importance of brand management and development

Identify and build your brand’s identity with our step-by-step guide

Get tips on how to name your brand and use colour to win customers’ attention

Know how to define and create a unique value proposition (UVP)

Gain the skills and practical knowledge needed to measure and build brand equity

Learn how to conduct a brand survey and discover unmet customer needs

Course Overview

Preview

Certification

Course Curriculum

Course Cloud Endorsed

Benefits:

CPD QS Accredited

Benefits:

This Course Includes

Share this Course:

Frequently asked questions

Frequently Bought Together

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