How to build a strategic campaign structure and make the best use of the Google Ads console.
How to run and utilise Dynamic Search Campaigns to leverage long-tail traffic and keep costs within your budget.
How to set up search ad campaigns to best target category traffic
How to implement dynamic ad customisers to create hyper-relevant ads for searchers
How to structure Google shopping campaigns for easy optimisation towards maximum ROI.
Use of multi-tiered retargeting strategies specifically tailored for eCommerce campaigns.
Course Overview
Learn the essentials to master Google Ads for eCommerce success. Enhance your knowledge with this masterclass course and have an edge over your competition to boost your demand in the industry.
This Google Ads eCommerce Success course is designed to teach learners how to utilise Google Ads and make the best use of it to achieve business success, especially for eCommerce businesses. This comprehensive course includes everything you need to become a master in Google Ads for business in days.
Throughout this course, you’ll learn the ins and outs of Google Ads campaigns, including setting up a strategic campaign structure and search ad campaign, audience targeting, and much more. You’ll also learn the use of dynamic search campaigns and how to capture long-tail traffic by keeping your costs low. Also, the course will teach you how to optimise your budget and structure Google shopping campaigns to maximise the ROI. Besides, you’ll learn how to use multi-tiered retargeting strategies specifically tailored for eCommerce campaigns, and much more.
Upon completion of this CPD accredited course, you will be awarded a certificate of completion, as proof of your expertise in this field and you can showcase your certificate on your Linkedin profile and your resume to impress employers and boost your career. If you are an aspiring professional or arelooking for professional skills to excel in this field, a certificate from this course will help you appear as a strong candidate. You can also validate your certification from our website.
Our Google Ads eCommerce Success Course is packed with 17 modules and takes1 hour, 13 minutes to study.
You will be able to study this course at your own pace, from anywhere and at any time. Enrol today if you want to master the use of Google Ads and run ad campaigns for eCommerce businesses like a pro.
Preview
Certification
After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).
Course Curriculum
Ecommerce for AdWords Campaigns
1. Introduction
00:01:00
2. Ecommerce Campaign Structure
00:07:00
3. Dynamic Search Ads
00:02:00
4. Search Campaigns
00:02:00
5. Ad Customisers
00:01:00
6. Google Shopping Campaign Structure Setup
00:03:00
7. Multi-tiered Retargeting strategies tailored for eCommerce
00:07:00
8. 404 Error Checking Scrip
00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
9. Background to ecommerce tracking reports
00:03:00
10. Setup for ecommerce tracking
00:04:00
11. Ecommerce Reports Review in Google Analytics
00:07:00
Product Feeds for AdWords
12. The Future of Google Shopping
00:03:00
13. Background to Product Feeds
00:08:00
14. Google Merchant Centre Walk-through
00:06:00
15. Feed Policy & Troubleshooting Issues
00:03:00
16. Optimising Feed Quality
00:07:00
17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.