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Facebook Marketing with Messenger Chatbots

What Will I Learn? Design, launch and optimize complex Facebook Messenger Chatbots All students will receive an exclusive 92% discount …

★ ★ ★ ★ ★

( reviews)

7 enrolled on this course

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Design, launch and optimize complex Facebook Messenger Chatbots

All students will receive an exclusive 92% discount to MobileMonkey, the most advanced visual chatbot builder software in the world

Connect your chatbots to GoToWebinar, Google Sheets, Your CRM and more

Build a customer support chatbot that automatically answers questions and delivers content in a personalized way

Sign up webinar attendees directly in Facebook Messenger using a webinar chatbot

Create highly successful facebook messenger ad campaigns and link them to your MobileMonkey Chatbot

Course Overview

Facebook Marketing with Messenger Chatbots has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the course today, and learn from the very best the industry has to offer!

This best selling Facebook Marketing with Messenger Chatbots has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Facebook Marketing with Messenger Chatbots is CPD-accredited, so you can be confident you’re completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the Facebook Marketing with Messenger Chatbots, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Facebook Marketing with Messenger Chatbots will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the Facebook Marketing with Messenger Chatbots to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

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Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Module 01: Introduction to Facebook Messenger Marketing
	Course Slides	01:40:00
	MobileMonkey Support	00:05:00
	Welcome to Facebook Messenger Chatbot Masterclass	00:08:00
	What is messenger marketing?	00:10:00
	Advantages of using Facebook messenger marketing	00:15:00
	How is chatbot marketing different than other marketing channels?	00:07:00
	Who can use messenger bots to their advantage?	00:05:00
Module 02: Example Use Cases For Facebook Messenger Chatbots
	Ecommerce chatbot strategies	00:10:00
	Webinar/event registrations using chatbots	00:04:00
	Lea-gen chatbot strategies	00:09:00
	Using chatbots to promote educational resources	00:10:00
	Using chatbots to stay in touch with your customers	00:08:00
	Calculating LTV and CAC to formulate incentive plans	00:11:00
	Ideas for incentive structures to promote through Facebook chatbots	00:09:00
Module 03: Psychological Principles of Persuasion in Effective Bot Design
	Commitment and Consistency in chatbot design	00:15:00
	Increasing customer value with reciprocity	00:14:00
	Using social proof to build trust and identity	00:12:00
	Likability – your secret weapon to successful bot marketing	00:11:00
	Using scarcity to drive your customers to convert faster	00:09:00
	Understanding the Fogg Behavior Model and how to use it to your advantage	00:16:00
Module 04: Building Killer Chatbots With MobileMonkey
	What is MobileMonkey?	00:05:00
	Creating a MobileMonkey account and connecting your Facebook page	00:06:00
	Viewing active bots and adding users	00:03:00
	Create your first chatbot!	00:03:00
Module 05: Learning All About The MobileMonkey Chatbot Builder
	Widgets, Page Flow and Organisation	00:08:00
	Understanding Q&A and what they’re used for	00:02:00
	Adding Q&A items in MobileMonkey	00:06:00
	Understanding unanswered questions	00:04:00
	Configuring and editing bot builder settings	00:04:00
	All about the text widget	00:07:00
	All about the image widget	00:01:00
	All about the form widget	00:10:00
	All about the quick question widget	00:07:00
	All about the gif widget	00:03:00
	All about the attachment widget	00:02:00
	All about the attribute widget	00:02:00
	All about the connection widget	00:03:00
	All about the email widget	00:03:00
	All about the gallery widget	00:06:00
	All about the list widget	00:03:00
	All about the navigate widget	00:03:00
	All about the typing widget	00:03:00
	All about the video widget	00:03:00
Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master
	What’s a chat blast anyway?	00:03:00
	A few useful chat blaster use cases	00:06:00
	Chat blasting vs. drip campaigns	00:06:00
	Planning four chat blast ideas (Part 1)	00:10:00
	Planning four chat blast ideas (Part 2)	00:12:00
	Organising our chat blast pages in the Mobile Monkey page builder	00:05:00
	Building our coupon chat blast	00:11:00
	Testing our chat blast before blasting	00:05:00
	Launching our first chat blast: Naming, audience, page and purpose	00:09:00
	Building a chat blast to drive phone calls	00:14:00
	Building our new product line chat blast	00:16:00
	Building our competitive advantage/awareness chat blast	00:19:00
	Analysing chat blast results	00:02:00
Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List
	Why are lead magnets important?	00:05:00
	Installing your chat widget on a WordPress site	00:06:00
	Installing your chat widget on a Shopify site	00:01:00
	Installing your chat widget through Google Tag Manager	00:05:00
	Link to the messenger and adding it to emails and blogs	00:10:00
	Adding the checkbox plugin to your web forms	00:03:00
	How to use Facebook Comment Guards	00:17:00
	Creating Facebook messenger landing pages	00:13:00
Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots!
	What are Facebook Messenger Ads?	00:06:00
	Messenger ads best practices and sample strategies	00:12:00
	Creating a new messenger ad campaign on Facebook	00:09:00
	Designing a messenger ad	00:14:00
	Completing messenger campaign creation in Facebook ads manager	00:07:00
	Drafting our mobile monkey messaging campaign blueprint	00:07:00
	Creating and naming all our pages in MobileMonkey	00:04:00
	Building our messenger landing page in Mobile Monkey	00:04:00
	Finishing all the other Facebook messenger bot pages	00:14:00
	Duplicating your ad groups to try different targeting settings	00:08:00
	Setting up MobileMonkey Q&A and other loose ends	00:07:00
Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage
	What are audiences in MobileMonkey	00:08:00
	Creating an all contacts and gender-based audience	00:04:00
	Timezone and last active based audiences in mobile monkey	00:07:00
	Creating an audience based on a custom variable	00:07:00
Module 10: Building Our First MobileMonkey Drip Campaign!
	What are the drip campaigns and drip campaign best practices?	00:07:00
	Practical and useful drip campaign ideas	00:07:00
	Building and reviewing our drip pages in MobileMonkey	00:08:00
	Creating and launching our first MobileMonkey drip campaign	00:09:00
Module 11: Using the RSS Blaster in MobileMonkey
	RSS feed step by step and best practices	00:10:00
Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections
	What are connections and when would you use them?	00:03:00
	Creating a connection to Google Sheets	00:14:00
	Creating a connection to GoToWebinar	00:10:00
	Send new leads to your CRM (Hubspot)	00:08:00
	Send an SMS to your sales team when a contact requests a callback	00:10:00
Module 13: Understanding Your MobileMonkey Audience Insights
	Contacts – searching, exporting and deleting	00:03:00
	Audiences in MobileMonkey	00:02:00
	Forms – what they are and how to use them	00:02:00
	Bot analytics – how to find useful information using Mobile Monkey analytics	00:03:00
Module 14: Staying on Facebook's Good Side: Chatbot Compliance
	What you need to know about staying compliant with Facebook	00:04:00
	Getting approved for subscription messaging	00:09:00
Module 15: Conclusion ... Goodbye for now but stay in touch!
	Thank you, getting help, final thoughts	00:05:00
Resources
	Resources – Facebook Marketing with Messenger Chatbots	00:00:00
Assignment
	Assignment – Facebook Marketing with Messenger Chatbots	00:00:00

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Facebook Marketing with Messenger Chatbots

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98 Units
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13 hours, 15 minutes
Intermediate
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Welcome to

Course Cloud

Facebook Marketing with Messenger Chatbots

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Design, launch and optimize complex Facebook Messenger Chatbots

All students will receive an exclusive 92% discount to MobileMonkey, the most advanced visual chatbot builder software in the world

Connect your chatbots to GoToWebinar, Google Sheets, Your CRM and more

Build a customer support chatbot that automatically answers questions and delivers content in a personalized way

Sign up webinar attendees directly in Facebook Messenger using a webinar chatbot

Create highly successful facebook messenger ad campaigns and link them to your MobileMonkey Chatbot

Course Overview

Preview

Certification

Course Curriculum

Course Cloud Endorsed

Benefits:

CPD QS Accredited

Benefits:

This Course Includes

Share this Course:

Frequently asked questions

Frequently Bought Together

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