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What Will I Learn?

You will learn how to use dozens of proven digital marketing strategies

You will improve your brand identity and grow your brand’s audience

You will learn social media marketing using all of the most popular social media platforms to grow your business

You will grow your email list, website traffic, subscriber count, and social media following

You will see tangible results by taking action throughout the entire course

You will increase conversions and sales with real world techniques

Course Overview

The comprehensive Digital Marketing Manager has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the Digital Marketing Manager today, and learn from the very best the industry has to offer!

On the Digital Marketing Manager, You Will Learn:

This best selling Digital Marketing Manager has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Digital Marketing Manager is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Digital Marketing Manager is CPD-accredited, so you can be confident you’re completing a quality training course which will boost your CV and enhance your career potential. The Digital Marketing Manager is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the Digital Marketing Manager, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Digital Marketing Manager will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the Digital Marketing Manager to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. 

Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

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Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Introduction
DMM Intro 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Case Studies 00:05:00
Positioning Your Brand 00:05:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:08:00
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Websites
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Purchase Hosting and Install WordPress 00:06:00
Navigating WordPress 00:06:00
Install and Activate Themes 00:07:00
Add a Static Home Page 00:04:00
Edit a Page & Change the Site Title 00:17:00
Add and Edit a Menu 00:06:00
Publishing website 00:02:00
Writing a New Post & Organizing Your Blog 00:09:00
Blog Page Design – Excerpts vs Full Content 00:01:00
YouTube Videos 00:04:00
Customize the Sidebar 00:05:00
Site icon 00:02:00
Add Site Icon with a Plugin 00:02:00
Make Your Website Responsive and Mobile Friendly 00:03:00
Customize Footer Information 00:03:00
Find, Install, and Activate Plugins 00:07:00
Backing Up Your Website 00:05:00
Securing Your Site from Attackers 00:05:00
Make Your Site SEO Friendly 00:06:00
Make Your Website Faster 00:05:00
See your Google Analytics in WordPress 00:05:00
Block Spam with Akismet 00:03:00
Pretty Link Redirects _ Link Shortener 00:03:00
WordPress Commenting Systems _ Plugins 00:05:00
Secure Contact Forms in WordPress 00:07:00
Free Email Marketing in WordPress 00:11:00
Add Social Sharing Buttons 00:07:00
What Pages Do You Need- 00:09:00
Design a Home Page that Works 00:09:00
The Start Here and About Page 00:06:00
The Resource Page 00:06:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to put opt-in forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Then 1 Week 00:06:00
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 00:05:00
YouTube
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customize Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tages, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:02:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Professional 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
What Makes a Great Video? 00:03:00
What Type of Video Should You Make? 00:03:00
Great Video Ideas 00:05:00
Plan Your Video 00:04:00
The Pre-Production Checklist 00:04:00
Introduction 00:02:00
Camera Options 00:06:00
Microphone Options 00:05:00
Lighting Options 00:02:00
Editing Tools 00:02:00
Exposing Your Shot 00:05:00
Compose Your Shots 00:04:00
Filming Yourself 00:01:00
Getting the Right Shot 00:04:00
Choose a Background 00:03:00
My Office Video Setup 00:03:00
Exposing with DSLR and Mirrorless Cameras 00:07:00
Focus with DSLR and Mirrorless Cameras 00:03:00
Stabilize Your Shots 00:03:00
Know Your Lenses 00:04:00
Shoot with your Smartphone 00:05:00
Shoot with Your Webcam 00:06:00
Record Great Screencast Videos 00:04:00
Choose the Right Microphone 00:03:00
Record Better Audio in Any Environment 00:01:00
Lavalier Microphones 00:03:00
Shotgun Microphones 00:01:00
Recording Audio with Your Computer 00:02:00
Why We Light 00:01:00
Use Natural Light 00:04:00
Three-Point Lighting 00:07:00
Intro to FB Groups 00:02:00
Create Your Group – Walk Through 00:11:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Facebook Groups (Social Media Marketing)
Why Facebook Pages are Important for your Business 00:01:00
Creating a Stunning Facebook page for your business 00:01:00
Adding Essential Information to your Facebook Page 00:09:00
Selecting your Profile Image 00:11:00
Creating Professional Facebook Cover Image for your Pages 00:05:00
Creating a Captivating Facebook Page Description using the ads. 00:12:00
Getting your Facebook Page Username 00:03:00
Facebook Page Apps to increase fans engagement 00:08:00
Top 9 Ways to Monetize your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook posts 00:05:00
Follow Your Competitors on Facebook 00:11:00
Post Reach 00:10:00
Facebook Insights 00:12:00
Four Unlimited Sources of Royalty Free Image 00:12:00
Promoting your Facebook Page 00:11:00
Turn Any Image Into a Clickable Facebook Post 00:05:00
Assignment – Create a Facebook page 00:03:00
Facebook Pages (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
Setting up your Facebook payment account 00:02:00
Defining your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting your Post 00:09:00
Level 2 – Creating your Ad in the Ads Manager 00:11:00
Tips to Have Your Ad Approved 00:03:00
Analyzing Results 00:11:00
Assignment 00:01:00
Facebook Ads (Social Media Marketing)
The Importance of Facebook Retargetting 00:05:00
Creating a Facebook Pixel 00:05:00
Installing Pixel In WordPress 00:05:00
Installing Pixel In A Non-WordPress Website 00:02:00
Pixel Testing 00:04:00
Creating Your First Audience With Pixel 00:04:00
Facebook Pixel Advanced Audience Creation 00:14:00
Message – Your Audience Is Too Small 00:02:00
Creating Your Optimised Fb Ad With The Pixel 00:11:00
Assignment – Installing Facebook Pixel In Your Web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads Can Help Your Local Business 00:06:00
The Plan For Your Local Business 00:08:00
Reaching People Around Your Business 00:10:00
Creating Your Local Business ad 00:10:00
Assignment 00:02:00
Google Adwords
Google Adwords for your Business 00:02:00
How Adwords Works 00:03:00
Setting Up Your Adwords Account 00:07:00
Example Of Ads That We Are Creating 00:04:00
Exploring The Adwords Interface 00:05:00
Discovering The Best Keywords 00:11:00
Creating A Google Adwords Search Campaign 00:06:00
Selecting Your Audience 00:04:00
Choosing Your Vid Setting For Google Adwords 00:04:00
Creating An Ad Group And Adding Keywords 00:04:00
Finalising Your Google Ad 00:06:00
Managing Your Google Ads Campaigns And Analytics 00:10:00
Creating A Youtube Ad With Google Adwords 00:01:00
Assignment 00:01:00
Twitter (Social Media Marketing)
The Way Twitter Can Help Your Business Growth 00:02:00
Choosing The Best Username Or Twitter Handle 00:06:00
4 Tips For Choosing Your Twitter Handle 00:02:00
Creating A Twitter Account 00:05:00
Creating An Outstanding Twitter Profile Page 00:04:00
Adding Your Profile And Header Photo 00:10:00
Writing An Optimised Bio 00:11:00
Pin The Most Important Tweet For Your Bio 00:06:00
Connecting With Other Influencers 00:06:00
Twitter Hashtags 00:06:00
Growing Your Twitter Presence With Jooicer 00:09:00
Add Twitter Buttons To Your Website 00:10:00
Add Twitter Widgets To Your Website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding your Payment Method 00:01:00
Twitter Ads – Creating other Twitter ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment 00:02:00
Instagram (Social Media Marketing)
Why instagram and how it can help your business grow 00:04:00
Instagram for Business: Defining The Strategy 00:04:00
Create an Instagram for Business profile 00:04:00
Building a Killer Instagram Profile 00:03:00
Building a Killer Instagram profile – 2 00:04:00
Building a Killer Instagram Profile – 3 00:05:00
Building a Killer Instagram Profile – 4 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating Your Instagram Ad 00:08:00
Important Tips to Have a Successful Ad on Instagram 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools to create instagram photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Pinterest (Social Media Marketing)
Why Pinterest And How It Can Your Business Grow 00:03:00
Opening A Pinterest Business Account 00:03:00
Linking Pinterest With Your Website 00:05:00
Linking Pinterest With Other Social Media Platforms 00:02:00
Optimising Your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secreat Boards 00:03:00
The Powerful Pinterest Notification 00:01:00
Adding Pinterest Chrome Extension 00:03:00
Adding Pinterest To Your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment 00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkedin Marketing 00:02:00
Setting up a LinkedIn Account 00:06:00
Adding Experience & Skills to Your LinkedIn Account 00:03:00
Adding A Professional Background Photo 00:04:00
Adding Media To Your Linkedin Url 00:06:00
Changing Your Linkedin Url 00:04:00
Adding your Website to LinkedIn 00:06:00
Creating Shareable content on LinkedIn 00:04:00
LinkedIn Company Pages Examples 00:05:00
Creating a LinkedIn Company Page 00:02:00
Managing your LinkedIn Company Page 00:07:00
LinkedIn Ads Introduction 00:04:00
Getting $50 in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a linkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
LinkedIn Campaign Manager 00:03:00
Assignment 00:01:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment 00:05:00
Assignment 00:01:00
Social Media Live Streaming
Using Social Media Streaming to grow your Business 00:02:00
Basic Equipment for Social Media Streaming 00:09:00
Planning An Irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session from your Smartphone 00:07:00
Sharing Your Facebook Live Sessions 00:03:00
Three Ways To Reuse Your Facebook Live Sessions 00:05:00
YouTube Live Basics 00:02:00
Runing a YouTube Live from your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other Awesome Software For Live Streaming 00:08:00
Assignment on Social Media Live Streaming 00:03:00
Podcasting
Podcasting Intro 00:02:00
Podcasting Tools 00:07:00
Hosting Your Podcat with Libsyn 00:07:00
Submitting Podcast to iTunes 00:02:00
Validate Your Podcast Work 00:01:00
Quora
Quora Basics 00:03:00
Finding, Answering and Optimizing Your Quora Answers 00:03:00
Google Analytics
Setting Up Google Analytics 00:06:00
Navigating the Google Analytics Dashboard 00:07:00
Know Your Audience with Analytics 00:06:00
User Acquisition and Behavior Flow 00:13:00
See Where Visitors Click with Page Analytics 00:05:00
User Behavior and Site Speed 00:04:00
Setting Up Goals 00:03:00
Google Plus (Social Media Marketing)
Welcome to Google plus 00:01:00
What Are The Differences Between Google Pages And Profile 00:04:00
What Are The Differences Between Google Pages And Profile 00:04:00
Adding Your Profile And Cover Image 00:04:00
Adding Your Contact Info 00:05:00
Adding links to your Website and Social Media 00:02:00
Adding Your Story 00:04:00
Previewing The Page 00:05:00
Conclusion
Conclusion 00:02:00
Review

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  • 02037432362

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