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Digital Marketing Conversion Tracking
Master Digital Marketing Conversion Tracking with UTM parameters, pixels, call tracking, and Google Tag Manager. Learn to measure ROI, analyze campaigns, and make data-driven decisions for business success.
35 enrolled on this course
Get Accredited CertificateGET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE
Digital Marketing Conversion Tracking Course Overview
Digital Marketing is everywhere—but do you know which campaigns truly bring customers to your door? Imagine investing thousands in ads only to realize you can’t trace where your leads came from. In today’s digital-first world, where businesses lose up to 21% of their ad spend due to poor tracking, mastering conversion tracking is no longer a choice—it’s a necessity.
This Digital Marketing Conversion Tracking course unravels the secrets of UTM parameters, tracking pixels, call tracking, and Google Analytics. You’ll explore how Facebook, LinkedIn, and Google Ads report conversions, how to integrate Google Tag Manager for advanced event tracking, and how to measure attribution models with precision.
By the end, you won’t just see numbers—you’ll interpret stories hidden in your data, make smarter decisions, and run campaigns that turn every click into a measurable business result.
Learning Outcomes
- Understand and apply UTM parameters to track campaign performance.
- Set up tracking pixels for Facebook, LinkedIn, and websites.
- Link Google Analytics with Google Ads for deeper insights.
- Create remarketing segments and analyze attribution models.
- Implement and debug tracking using Google Tag Manager.
- Leverage call tracking and landing page tracking for complete visibility.
Preview
Who is this Digital Marketing Conversion Tracking Course for?
This course is designed for digital marketers, business owners, PPC specialists, social media managers, and anyone eager to track and optimize marketing campaigns with accuracy.
Entry Requirements
There are no strict prerequisites. A basic understanding of computers and internet usage is helpful, but all you need is curiosity, a stable internet connection, and eagerness to learn.
Accredited Certification
After successfully completing the course, you can get a UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. For the PDF certificate, you’ll need to pay £9.99. You can get the hard copy for 15.99, which will reach your doorstep by post.
Career Path
Completing this course opens doors to different roles. Potential careers include:
- Digital Marketing Executive – £28,000/year
- PPC Specialist – £32,000/year
- Marketing Analyst – £35,000/year
- SEO/SEM Specialist – £37,000/year
- Digital Marketing Manager – £45,000/year
Course Cloud Endorsed
Benefits:
- Accredited and Endorsed
- Professional Credibility
- Evidence of Achievement
- Certification Validation
- Skill Development
CPD QS Accredited
Benefits:
- Recognised Internationally
- Awarded CPD Hours & Points
- Free Additional Transcript
- Employer Recognised
- Competitive Edge
$ 25
( 50% Off Limited Time )
ALL COURSES FOR
£49This Course Includes
- 25 Units
- 1 Year Access
- 2 hours, 37 minutes
- Intermediate
- Accredited Certificate
Frequently asked questions
Can’t find the anwser you’re looking for ? Reach out to customer support team.
1. Why is conversion tracking essential in digital marketing?
It helps identify which campaigns generate leads or sales, ensuring you invest in the right channels.
2. Do I need prior technical experience to join?
No, the course is designed for beginners as well as professionals—step-by-step guidance is provided.
4. Which tools will I learn in detail?
Google Analytics, Google Tag Manager, UTM parameters, Facebook & LinkedIn tracking, and call tracking tools.
