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Corporate & Strategic Communication Skills

What Will I Learn? Understand the different communication styles in corporate business Learn about the key elements of a business …

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20 enrolled on this course

What Will I Learn?

Understand the different communication styles in corporate business

Learn about the key elements of a business communication strategy

Be able to set effective goals and think more strategically

Know the characteristics of a clear message and how to grab people’s attention

Gain the confidence to assert yourself and enhance your professional image

Develop a solid understanding of the reasons for communication failure

Learn about the problems of communication channels and the signs of incompotent communication

Familiarise with the different strategic communication models

Course Overview

The Corporate & Strategic Communication Skills course is ideal for managers and corporate professionals. You will learn how to develop an effective corporate communication strategy using a wide range of strategic communication models. From goals setting to communication styles, it will equip you with the skills and tools to communicate messages clearly and overcome communication barriers.

By the end of this course, you will have the confidence and skills to avoid the mistakes that lead to communication failure. You will be able to set effective goals, identify your audience, and think more strategically to implement effective communication in PR, crisis communication, organisational change,and other key areas of business.

This best selling Corporate & Strategic Communication Skills has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Corporate & Strategic Communication Skills is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Corporate & Strategic Communication Skills is CPD-accredited, so you can be confident you’re completing a quality training course will boost your CV and enhance your career potential. The Corporate & Strategic Communication Skills is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the Corporate & Strategic Communication Skills, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Corporate & Strategic Communication Skills will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the Corporate & Strategic Communication Skills to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Preview

Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Section 01: Basic Communication Skills
	Definition of Communication	00:03:00
	Elements of Communication	00:04:00
	Communication Styles	00:03:00
	Steps in Communication Process	00:01:00
	Step 1 of Communication Process	00:02:00
	Step 1 Explained – Goal and preparation	00:05:00
	Step 1 Explained – Practicing Positive Intent	00:02:00
	Step 1 Explained – Understanding Assumptions	00:06:00
	Step 2 of Communication Process	00:04:00
	Characteristics of Clear Message	00:04:00
	Three Different Communication Styles	00:06:00
	Assertive Communication Style	00:02:00
	Body Language and Signals	00:03:00
	Third Step in Communication – Seeing Feedback	00:04:00
	Listening Skills – Listen with Compassion	00:04:00
	Listening Skills – Meaning of Paraphrasing	00:02:00
	Ways to Improve Communication and Knowledge Check	00:05:00
	Increase Effectiveness of Communication	00:08:00
	8 Guidelines for Giving Praise and Feedback	00:05:00
	Additional Tips for Effective Communications	00:09:00
Section 02: Communication in Organisations & Strategic Communications
	Communication Requirements in Business	00:08:00
	Skills required in corporate communication	00:06:00
	Interactive Communications	00:08:00
	Reason why Communication Fails	00:03:00
	Communication Channels and Their Problems	00:06:00
	Indications of Incompetent Communication	00:06:00
	Other reasons for Communication failure	00:04:00
	Strategic Communication Liner Model	00:05:00
	Strategic Communication Adaptive Model	00:04:00
	Strategic Communication Interpretive Model	00:04:00
	Strategic Communication in Public Communication	00:09:00
	Resources and Audience for Strategic Public Communication	00:07:00
	Source of Strategic Communication	00:05:00
	Strategic Communication – Summary of three models	00:12:00
	Strategic Communication – Guidelines for Interpretative Models	00:05:00
	Strategic Communication – Public Communications	00:11:00
	Internal Communication – Orientation	00:09:00
	Internal Communication – Moral Compansation and Benefits	00:07:00
	Internal Communication – Organisation Change	00:07:00
	External Communication – Issues Management	00:06:00
	External Communication and PR	00:05:00
	External Communication – Issue Management – Organisation Response	00:13:00
	External Communication – Image Management and Issue Advocacy	00:06:00
	External Communication – Risk and Crisis Communication	00:10:00
	Case Study on Corporate Strategic Communication	00:09:00
Section 03: How to Make Strategic Communication Plans
	What is Strategy?	00:06:00
	What is Communication Strategy?	00:05:00
	When Communication Strategy is required	00:04:00
	Why Communication Strategy is required	00:03:00
	Information we need before making strategy	00:08:00
	Setting Goals and Identify Audience	00:08:00
	Catagorise your Audience to help draft right message	00:04:00
	Drafting Message to cater your audience	00:04:00
	Channels and Timing of Communication	00:05:00
	Resources risk and Evaluation of communication strategy	00:04:00
	Summary of Communication Strategy	00:03:00
	Strategic Communication Plan Template	00:04:00
	Strategic Communication Plan	00:04:00
	Difference between Strategic and Tactical Communication	00:03:00
	Traditional Planning and why Refreshed Approached	00:05:00
	Change Management – What are concerns?	00:03:00
	Refreshed Approach to Communication Planning	00:07:00
	Possible Problems in Communication Plan, Success measurement	00:06:00
	Measure, Feedback and Manage Cynics	00:03:00
	Social Aspects of Communication Strategy	00:12:00
	Additional Planning on Social Aspects of Communication Strategy	00:04:00
	Strategic Communication – American Airlines Case Study	00:33:00
Section 04: Group Discussions Skills
	How to Succeed in Group Communication	00:10:00
	Defining Group Communication	00:08:00
	Elements of Group Communication and Types of Group	00:08:00
	Advantages and Disadvantages of Group Discussion	00:08:00
	How to prepare for group Discussion	00:07:00
	Practice for group Discussion and other aspects	00:08:00
	Dos and Don’t group Discussion	00:08:00
Section 05: Communication Skills for Conflict Resolution
	Summary of previous class	00:05:00
	What is conflict – class discussion?	00:07:00
	Communication in Conflict	00:08:00
	Meaning of Positive intent in difficult situations	00:09:00
	Positive Intent – Example	00:05:00
	De-escalating Emotions as a method to communicate in Conflicts	00:06:00
	Detached Responsibility method in resolving conflicts	00:13:00
	Keys to handle Angry Peoples	00:06:00
	Keys to deal with denial	00:04:00
	Uncovering Hidden Agendas	00:06:00
	Giving Negative Feedback	00:09:00
	Receiving Negative Feedback and Exercise	00:08:00
Assignment
	Assignment – Corporate & Strategic Communication Skills	00:00:00

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Corporate & Strategic Communication Skills

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Welcome to

Course Cloud

Corporate & Strategic Communication Skills

What Will I Learn?

Understand the different communication styles in corporate business

Learn about the key elements of a business communication strategy

Be able to set effective goals and think more strategically

Know the characteristics of a clear message and how to grab people’s attention

Gain the confidence to assert yourself and enhance your professional image

Develop a solid understanding of the reasons for communication failure

Learn about the problems of communication channels and the signs of incompotent communication

Familiarise with the different strategic communication models

Course Overview

Preview

Certification

Course Curriculum

Course Cloud Endorsed

Benefits:

CPD QS Accredited

Benefits:

Buying more than one course?

Get huge discounts for team training!

Buying for someone special?

Get for Family or Colleagues

This Course Includes

Share this Course:

Frequently asked questions

Frequently Bought Together

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