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Business Strategy Planning

What Will I Learn? Create a successful business plan and develop your strategy Learn the fundamental frameworks and theories that …

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GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Create a successful business plan and develop your strategy

Learn the fundamental frameworks and theories that all strategists must know

Know how to create and evaluate shareholder value

Understand the steps of the strategic analysis process

Learn how to conduct a SWOT analysis and understand why it's important

Develop an in-depth understanding of critical evaluation in leadership

Familiarise with the different types of ecommerce business models

Sharpen your sales, strategic finance and marketing skills

Course Overview

The Business Strategy Planning course is ideal for entrepreneurs and professionals looking to take their career to the next level in an executive position.

Through the Business Strategy Planning course, you will learn how to create a winning business plan and vision statement. It will teach you how to think strategically and take you through the frameworks and theories that all strategists must know.

By the end of the course, you will have a complete understanding of the strategic analysis process, and will be able to measure the performance of your business to set objectives and KPIs. You will be able to implement an effective corporate business plan for your organisation, taking your career to the next level.

This best selling Business Strategy Planning has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Business Strategy Planning is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Business Strategy Planning is CPD-accredited, so you can be confident you’re completing a quality training course will boost your CV and enhance your career potential. The Business Strategy Planning is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the Business Strategy Planning, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Business Strategy Planning will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the Business Strategy Planning to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

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Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Section 01: Welcome - How to Get the Most Out Of This Course
	Learn Business Fundamentals and Create Your Own Business Plan Today!	00:02:00
	Quickfire Strategy Quiz How much do you know about your business strategy?	00:02:00
	Quickfire Strategy Quiz – My “Answers”	00:10:00
	How to get the most from this Course	00:09:00
	Using the Course Map Matrix	00:06:00
	Guide to the Course Assignments	00:04:00
	Download All Course Materials Here	00:03:00
Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan
	Section Introduction: Connecting Business Strategy to the Business Plan	00:02:00
	Business Strategy to Business Plan	00:04:00
	What do we mean by Business Strategy?	00:02:00
	What is a Business Plan?	00:06:00
	What do we mean by Corporate Strategy?	00:07:00
	Should You Be Creating Shareholder Value?	00:07:00
	Introduction to Strategic Management	00:06:00
Section 03: Business Fundamentals: The Value of Strategic Analysis
	Section Introduction: The Value of Strategic Analysis	00:01:00
	Strategic Analysis – The First Step	00:02:00
	What is Strategic Analysis?	00:05:00
	Frameworks for Strategic Analysis	00:10:00
	Strategic Analysis Frameworks Case Study: Apple	00:11:00
Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know
	Section Introduction: Frameworks and Theories Business Strategists Must Know	00:02:00
	Why are these Business Models important?	00:02:00
	The Story of the Hedgehog and the Fox	00:03:00
	Why are Management Theories Useful in Business Strategy?	00:09:00
	SWOT Analysis	00:05:00
	Introduction to Michael Porter’s Five Forces Model	00:06:00
	Lafley and Martin Five Step Strategy Model	00:06:00
	The 5Cs Model	00:06:00
	What is PEST or Broad Factors Analysis?	00:05:00
	PESTEL Analysis	00:05:00
	Ansoff Matrix	00:07:00
	Value Chain	00:05:00
	Business Model Synthesis	00:08:00
	Black Swan Events – Coronavirus	00:05:00
Section 05: Critical Evaluation of Leadership
	Section Introduction: Critical Evaluation of Leadership	00:01:00
	Vision and Leadership – Starting at the Top	00:06:00
	What Skills Are We Looking For In Management?	00:07:00
	What is the Purpose of a Vision Statement?	00:03:00
Section 06: Products and Services and Competitive Advantage
	Section Introduction: Products Services and Competitive Advantage	00:02:00
	What do we mean by Products and Services	00:03:00
	Why Product Differentiation is Critical	00:05:00
	Product Diversification in Business Strategy	00:06:00
	How Does Quality Management fit into your Business Strategy?	00:04:00
	What do we mean by Competitive Advantage?	00:06:00
	Bowman’s Strategic Clock – Strategic Positioning	00:09:00
	Products, Services and Technology in the Business Plan	00:06:00
Section 07: Competition - Know Your Enemy
	Section Introduction: Competition – Know Your Enemy	00:02:00
	Competitor Analysis	00:05:00
	BCG Matrix	00:06:00
	Competitors and Competitive Forces	00:10:00
	Competitive Intensity	00:09:00
	Industry Life Cycle	00:05:00
	Competition – Business Plan Tie In	00:02:00
Section 08: External Strategic Analysis - Industry, Markets and Competition
	Section Introduction: Industry, Markets and Competition	00:02:00
	What do we mean by External Strategic Analysis	00:09:00
	How Does Industry Analysis Help?	00:05:00
	Conducting PEST or Broad Factors External Analysis	00:11:00
	What are the Business and Funding Life Cycles?	00:10:00
	Value Chains: Connecting Companies to their External Environment	00:08:00
	Addressing the Total Addressable Market (TAM)	00:05:00
	Market Segmentation: Choosing Customers	00:07:00
	Bargaining Power of Suppliers	00:06:00
	Bargaining Power of Customers/Buyers	00:06:00
	Business Plan: Industry, Markets and Competition	00:04:00
Section 09: Internal Strategic Analysis - Operations and Customer Management
	Section Introduction – Operations and Customer Management	00:02:00
	What are Business Operations?	00:03:00
	Strategic Analysis with the Business Model Canvas	00:14:00
	How can Corporate Structure impact Strategy?	00:07:00
	Organisational Development	00:04:00
	Reviewing the Operations of the Firm	00:03:00
	Click and Mortar – Online meets Offline	00:05:00
	eCommerce Business Models	00:06:00
	Internal Strategic Analysis – Business Plan Tie In	00:05:00
Section 10: Six Minute Strategist SWOT Assignment
	Section Introduction: Six Minute Strategist SWOT Assignment	00:02:00
Section 11: Customer Value Proposition
	Section Introduction: Customer Value Proposition	00:02:00
	Understanding the Customer Value Proposition	00:03:00
	Positioning Your Firm in the Market	00:04:00
	What do we mean by a Profit Model?	00:05:00
	Hax’s Delta Model	00:09:00
	Switching Costs and Customer Strategy	00:03:00
	Managing the Customer Experience	00:05:00
	What is the Customer Journey?	00:06:00
	Customers, Customer Value and the Business Plan	00:03:00
Section 12: Sales and Marketing Strategy
	Section Introduction: Sales and Marketing	00:02:00
	The 5 Ps of Marketing	00:06:00
	How Can You Plan Your Marketing?	00:11:00
	Push Marketing Strategy	00:03:00
	Pull Marketing Strategy	00:04:00
	Understanding AIDA	00:07:00
	Progressive Sequence of 9 Agreements	00:07:00
	Pricing Strategies	00:11:00
	Sales and Marketing in the Business Plan	00:06:00
Section 13: Digital Business Strategy Transformation
	Section Introduction: Digital Business Strategy Transformation	00:02:00
	Why Do You Need A Digital Strategy Blueprint?	00:07:00
	What Skills and Assets do you need to be a Digital Entrepreneur?	00:07:00
	Digital Strategy Blueprint Overview	00:18:00
	Digital Strategy – Customer Centric Transformation	00:07:00
	Digital Strategy – Customer Experience Transformation	00:05:00
	Digital Strategy – Customer Channel Transformation	00:06:00
	Digital Strategy – Customer Engagement Transformation	00:19:00
	Digital Strategy – Digital Skills Transformation	00:04:00
	Digital Strategy – Tools and Resources	00:02:00
Section 14: Finance - Understanding Financial Statements
	Section Introduction: Understanding Financial Statements	00:02:00
	Overview of Financial Statements	00:03:00
	GAAP: Accruals vs Cash Accounting	00:06:00
	Income Statement or Profit and Loss Account	00:08:00
	Introduction to the Balance Sheet	00:11:00
	Cash Flow Statement	00:06:00
	Cash Flow Metrics Explained	00:09:00
	Case Study – Apple Financial Statements	00:04:00
	Financial Statements in the Business Plan	00:06:00
Section 15: Finance: Strategic Financial Analysis
	Section Introduction: Strategic Financial Analysis	00:01:00
	What is Financial Analysis?	00:11:00
	Income Statement Profitability Ratios	00:04:00
	Balance Sheet Ratio Analysis	00:12:00
	Cash Flow Statement Analysis	00:05:00
	Valuation Ratios	00:04:00
Section 16: Finance: Financial Analysis - Case Study and Assignment
	Section Introduction: Financial Analysis – Case Study and Assignment	00:01:00
	Apple Inc Financial Analysis – Solution	00:03:00
	Discussion of Measurements of Growth Analysis	00:05:00
	Discussion of Measures of Profitability Analysis	00:07:00
	Discussion of Trading Performance Analysis	00:03:00
	Discussion of Working Capital (Liquidity and Efficiency) Analysis	00:12:00
Section 17: Future Business Strategy Analyser Assignment
	Section Introduction: Future Business Strategy Analyser Assignment	00:01:00
Section 18: Goal Setting and Financial Performance
	Section Introduction: Goal Setting and Performance Management	00:02:00
	Introduction to Goal Setting	00:03:00
	What do we mean by SMART Goals?	00:04:00
	Key Performance Indicators	00:04:00
	Strategic Dashboards	00:07:00
	Corporate Performance Management	00:04:00
	Objectives and Key Results	00:04:00
	Year over Year Performance	00:04:00
Section 19: Business Fundamentals: Growth Strategies
	Section Introduction: Growth Strategies	00:02:00
	Organic vs Inorganic	00:03:00
	The Advantage of First Mover Advantage	00:05:00
	The Importance of Scalability	00:04:00
	Merger and Acquisitions Growth Strategies	00:10:00
	Buy and Build Growth Strategy	00:08:00
	Negative Growth- Company Recovery Strategies	00:09:00
	Post Coronavirus Strategies	00:06:00
	Growth Strategies Business Plan Tie In	00:03:00
Section 20: Valuation Funding, Exits and Returns
	Section Introduction: Valuation, Funding, Exits and Returns	00:02:00
	Valuation and Funding – A Consequence of our Business Strategy	00:04:00
	How to Value a Company	00:11:00
	Sources of Equity Funding	00:08:00
	What is a Pre-Money Valuation?	00:06:00
	How to Create a Pitch Deck for Investors	00:06:00
	Sources and Uses of Funds in the Business Plan	00:02:00
	What is a Cap Table?	00:05:00
	Exit Strategies and Returns	00:09:00
	Transaction Cost Management	00:02:00
Section 21: Risk Assessment
	Section Introduction: Risk Assessment	00:01:00
	Risk Assessment – Strategic Plan Summary	00:02:00
Section 22: Business Plan Synthesis
	Section Introduction: Business Plan Synthesis	00:03:00
	Business Plan Synthesis	00:03:00
	Business Plan – Executive Summary	00:02:00
	Business Plan – History and Background	00:02:00
	Business Plan – Management Summary	00:04:00
	Business Plan Appendicies	00:04:00
	Key Questions Check List	00:01:00
	Business Plan – Audience Targeting	00:03:00
	Business Plan Refinement: Types of Businesses	00:02:00
Section 23: Summary and Wrap Up
	Summary and Wrap Up	00:05:00
Additional File
	Additional File	00:00:00
Assignment
	Assignment – Content Writing & Copy Writing For SEO and Sales Level 4	00:00:00

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Welcome to

Course Cloud

Business Strategy Planning

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

Create a successful business plan and develop your strategy

Learn the fundamental frameworks and theories that all strategists must know

Know how to create and evaluate shareholder value

Understand the steps of the strategic analysis process

Learn how to conduct a SWOT analysis and understand why it's important

Develop an in-depth understanding of critical evaluation in leadership

Familiarise with the different types of ecommerce business models

Sharpen your sales, strategic finance and marketing skills

Course Overview

Preview

Certification

Course Curriculum

Course Cloud Endorsed

Benefits:

CPD QS Accredited

Benefits:

This Course Includes

Share this Course:

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