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Marketing Masterclass for Startups and Leaders

What Will I Learn? You’ll be able to understand modern marketing, spread your ideas and gain empathy for those you …

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GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.

Oversee marketing strategy

Implement a strategic marketing playbook for your organization.

Lead a marketing team

Understand the modern and essential elements of marketing.

Outline full-funnel marketing campaigns for the entire year.

Course Overview

The comprehensive Marketing Masterclass for Startups and Leaders has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the Marketing Masterclass for Startups and Leaders today, and learn from the very best the industry has to offer!

This best selling Marketing Masterclass for Startups and Leaders has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Marketing Masterclass for Startups and Leaders is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Marketing Masterclass for Startups and Leaders is CPD-accredited, so you can be confident you’re completing a quality training course will boost your CV and enhance your career potential. The Marketing Masterclass for Startups and Leaders is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

After successfully completing the Marketing Masterclass for Startups and Leaders, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Marketing Masterclass for Startups and Leaders will help you stand out from the crowd. You can also validate your certification on our website.

We know that you are busy and that time is precious, so we have designed the Marketing Masterclass for Startups and Leaders to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Preview

Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

Section 01
	Introduction to Building Your Model	00:05:00
	Role of Marketing	00:09:00
	Importance of Modern Marketing	00:04:00
	Framework for Building Your Marketing Model	00:01:00
	Step 1: Know Your Numbers	00:12:00
	HOMEWORK: KNOW YOUR NUMBERS	00:02:00
	Step 2: How to Measure the Right Numbers	00:09:00
	The Art of Experience Mapping	00:04:00
	The Buying Process	00:08:00
	HOMEWORK: BUYER JOURNEY QUESTIONS	00:02:00
	Step 3: Conversion Rates	00:08:00
	Do You Know Your Industry Averages?	00:12:00
	Step 4: Building Your Model	00:05:00
	Knowing the Value of a Lead	00:04:00
	HOMEWORK: BUILD YOUR MODEL	00:03:00
	Step 5: Building Your Scenarios	00:08:00
	HOMEWORK: BUILD YOUR FUNNEL	00:03:00
	Practical Campaign Models	00:10:00
	Next Steps	00:03:00
Section 02
	Introduction to the Belief Framework	00:12:00
	Rule 1: Everybody has Beliefs	00:07:00
	Rule 2: Belief is a Strong Motivator	00:08:00
	Rule 3: Belief Precedes Behavior	00:06:00
	Rule 4: All Beliefs can be developed	00:02:00
	Rule 5: Beliefs can be measured	00:04:00
	The 5 Belief Framework Principles	00:03:00
	Principle 1: Act like a Mentor	00:06:00
	Belief Framework: Definition of Mentorship	00:04:00
	Belief Framework: A Mentor is Other-Centered	00:03:00
	Belief Framework: A Mentor is Authentic	00:05:00
	Belief Framework: A Mentor is Empathetic	00:04:00
	Belief Framework: A Mentor is an Authority	00:05:00
	Belief Framework: A Mentor is Committed	00:05:00
	Principle 2: Your Customer is Human	00:02:00
	Introduction to Personas	00:06:00
	HOMEWORK: DEFINING YOUR TARGET MARKET	00:03:00
	Elements of a Good Persona	00:08:00
	Telling Your Persona’s Story	00:06:00
	HOMEWORK: PERSONAS	00:05:00
	Principle 3: Identify and Establish the Need	00:08:00
	Defining Consumer Needs	00:06:00
	Discovering Your Genuine Contribution	00:12:00
	Create or Satisfy Needs?	00:04:00
	HOMEWORK: IDENTIFY AND ESTABLISH THE NEED	00:04:00
	Principle 4: You Have the Solution	00:04:00
	Journey Specific Solutions	00:09:00
	HOMEWORK: ESTABLISHING THE SOLUTION	00:04:00
	Content Types per Stage	00:08:00
	HOMEWORK: DEFINING THE BUYING PROCESS	00:03:00
	Principle 5: People Respond to Direction	00:05:00
	Ad & Brand Exposure	00:05:00
	Two Types of Actions	00:06:00
	Creating the Belief Framework	00:03:00
	HOMEWORK: THE BELIEF FRAMEWORK	00:10:00
	Values-Based vs Fear-Based Marketing	00:06:00
	Features vs Benefits	00:05:00
Section 03
	Introduction to CRO	00:11:00
	Defining Conversion	00:13:00
	Building Your Conversion Plan	00:07:00
	STEP 1: MEASURE	00:12:00
	3 Primary Methods of Data Analysis	00:09:00
	Data Tools and Tags	00:07:00
	HOMEWORK: INSTALLING TOOLS	00:07:00
	Important KPIs	00:04:00
	Funnel Pages	00:03:00
	HOMEWORK: DASHBOARD & REPORTS	00:04:00
	HOMEWORK: SEGMENTS	00:03:00
	STEP 2: ANALYZE	00:09:00
	Funnel Touchpoints	00:11:00
	Hypothesize	00:11:00
	Prioritize	00:03:00
	HOMEWORK: CRO WORKLOG	00:10:00
	STEP 4: DESIGN	00:04:00
	Mobile Design	00:05:00
	Buzzword Compliance	00:01:00
	User Experience	00:03:00
	Consumer Focus	00:02:00
	What’s Missing?	00:04:00
	STEP 5: IMPLEMENT	00:11:00
	STEP 6: LEARN	00:05:00
	Key CRO Takeaways	00:03:00
Section 04
	Introduction to SEO	00:08:00
	Defining Modern SEO	00:07:00
	The 5 Primary Keys of SEO	00:07:00
	Common SEO Myths and Misconceptions	00:07:00
	Why is SEO Important?	00:04:00
	The SEO Plan	00:02:00
	PART 1: TECHNICAL SEO	00:09:00
	Wrapped into Next Video	00:01:00
	Meta Tags	00:05:00
	Meta Tag: Title	00:06:00
	Meta Tag: Description	00:05:00
	URL Construction	00:06:00
	Duplicate Content	00:04:00
	PART 2: CONTENT	00:04:00
	Stage 1: Keyword Research	00:08:00
	4 Steps of Keyword Research	00:11:00
	HOMEWORK: KEYWORD LIST	00:07:00
	Stage 2: Content Audit	00:06:00
	Conducting a Content Audit	00:11:00
	Stage 3: Competitor Analysis	00:11:00
	HOMEWORK: SITE COMPARISON	00:08:00
	Stage 4: User Experience	00:15:00
	PART 3: LINKING	00:04:00
	Internal Linking	00:04:00
	External Linking	00:07:00
	Link Flywheel	00:05:00
	Link Types	00:04:00
	Link Building Strategies	00:04:00
	Social’s Impact on SEO	00:08:00
	HOMEWORK: SOCIAL INFLUENCERS	00:08:00
	METRICS	00:02:00
	Metric: Keyword Rankings	00:05:00
	Metric: Backlinks & Linking Root Domains	00:05:00
	Metric: Organic Traffic	00:03:00
	Metric: Average Time-On-Page	00:03:00
	Metric: Pages Per Session	00:03:00
	Metric: Returning Users	00:02:00
	Metric: Bounce Rate	00:03:00
	Metric: Page Speed	00:03:00
	Metric: Traffic By Device	00:04:00
	Metric: Conversions	00:02:00
Section 05
	Introduction to Content Engagement Plan	00:10:00
	Modern Marketing Funnel	00:03:00
	Why Content Fails	00:06:00
	What Makes Content Valuable?	00:05:00
	Interactive Content	00:04:00
	Personalize Content	00:08:00
	Full-Funnel Content Plan	00:12:00
	Defining Content Type	00:07:00
	Consumer-Centric Content	00:06:00
	STAGE 1: TOFU CONTENT	00:09:00
	TOFU Spotlight: Social Media	00:02:00
	TOFU Content Examples	00:08:00
	STAGE 2: MOFU CONTENT	00:07:00
	MOFU Goals and Tactics	00:04:00
	MOFU Content Examples	00:11:00
	STAGE 3: BOFU CONTENT	00:07:00
	BOFU Goals and Tactics	00:05:00
	BOFU Content Examples	00:07:00
	STAGE 4: RETENTION CONTENT	00:03:00
	Retention Goals and Content Types	00:04:00
	Retention Content Examples	00:06:00
	Measuring Success	00:07:00
	HOMEWORK: CONTENT ENGAGEMENT PLAN	00:08:00
Section 06
	Introduction to Multi-Channel Lead Acquisition	00:06:00
	DATA INFORMED	00:06:00
	Primary Success Metrics	00:13:00
	Syncing Your Accounts	00:03:00
	Tracking & UTM Codes	00:10:00
	HOMEWORK: UTM CODES	00:04:00
	Custom Dashboards	00:02:00
	HOMEWORK: DASHBOARD & REPORTS	00:04:00
	HOMEWORK: SEGMENTS	00:03:00
	ALL CHANNELS ARE PART OF THE JOURNEY	00:05:00
	INTEGRATED MARKETING COMMUNICATIONS (IMC)	00:05:00
	IMC Defined	00:05:00
	IMC Strategy	00:04:00
	IMC Examples & Marketing Mix	00:11:00
	DEVICE AGNOSTICISM	00:15:00
	BRANDED STYLE GUIDE	00:07:00
	Manual of Styles	00:09:00
	Example Style Guides	00:03:00
	CHANNEL: EMAIL	00:03:00
	Email Metrics	00:09:00
	Email Design	00:09:00
	Email Personalization	00:06:00
	Lead Nurturing Campaigns	00:08:00
	Different Types of Lead Nurturing Emails	00:07:00
	Growing Subscribers	00:03:00
	CHANNEL: SOCIAL	00:08:00
	LinkedIn	00:02:00
	Facebook	00:04:00
	Twitter	00:02:00
	YouTube	00:03:00
	Other Social Networks	00:02:00
	CHANNEL: SEARCH MARKETING	00:02:00
	#1: Be Found at Every Stage	00:02:00
	#2: Drive Dual Strategies	00:03:00
	#3: Boost Conversions	00:03:00
	#4: Dominate the SERPs	00:03:00
	#5: Conversions	00:02:00
	Integrate, Don’t Separate	00:03:00
	CHANNEL: REMARKETING	00:09:00
	Why Remarketing Works	00:03:00
	Different Types of Remarketing	00:03:00

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Marketing Masterclass for Startups and Leaders

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186 Units
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17 hours, 54 minutes
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Welcome to

Course Cloud

Marketing Masterclass for Startups and Leaders

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.

Oversee marketing strategy

Implement a strategic marketing playbook for your organization.

Lead a marketing team

Understand the modern and essential elements of marketing.

Outline full-funnel marketing campaigns for the entire year.

Course Overview

Preview

Certification

Course Curriculum

Course Cloud Endorsed

Benefits:

CPD QS Accredited

Benefits:

This Course Includes

Share this Course:

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