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Digital Marketing, Branding & Copywriting

What Will I Learn? You will learn how to use dozens of proven digital marketing strategies You will improve your …

★ ★ ★ ★ ★

4.7(11 reviews)

31 enrolled on this course

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

You will learn how to use dozens of proven digital marketing strategies

You will improve your brand identity and grow your brand’s audience

You will learn social media marketing using all of the most popular social media platforms to grow your business

You will grow your email list, website traffic, subscriber count, and social media following

Understand Facebook Marketing Strategies.

Understand Twitter Marketing Strategies.

Understand Instagram Marketing Strategies.

Introduction to Computer Networks

TCP/IP Protocol Suite

Computer Networks Security

Course Overview

A survey in the Uk shows that the total number of skills required for a single job has increased by 10% year-over-year since 2017. Furthermore, one in three skills in an average 2017 job posting are already obsolete. Due to ongoing business disruption and rapidly evolving needs, emerging skills gaps have accelerated due to the COVID-19 pandemic.

And to help you bridge that gap, Course Cloud has prepared this comprehensive Digital Marketing, Branding & Copywriting online course. Digital Marketing, Branding & Copywriting covers a collection of necessary skills required to help you achieve your goals. In addition, our industry professionals will guide you through the process of establishing a solid foundation in Digital Marketing, Branding & Copywriting.

The Digital Marketing, Branding & Copywriting course is broken down into manageable sections, each of which will provide you with a new level of expertise. Our exclusive training in Digital Marketing, Branding & Copywriting will equip you with the skills required to set yourself up for career success.

The Digital Marketing, Branding & Copywriting provides internationally accepted certification upon successful completion. This certificate will add value to your resume and let you stand out among your peers. So enrol now and work your way towards becoming a highly sought-after professional at Digital Marketing, Branding & Copywriting.

Preview

Certification

After successfully completing the course, you will be able to get the UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. The PDF Certificate + Transcript is available at £6.99 (Special Offer - 50% OFF). In addition, you can get a hard copy of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Course Curriculum

*Digital Marketing Masterclass*
Introduction
	Digital Marketing		00:02:00
	DMM Intro		00:02:00
	Digital Marketing Strategy in 10 Minutes		00:09:00
Define Your Business & Target Audience
	Define your Purpose		00:04:00
	Case Studies		00:05:00
	Positioning Your Brand		00:05:00
	Case studies – Positioning		00:03:00
	Unique Selling Proposition		00:06:00
	Personality		00:02:00
	Case Study – Personality		00:07:00
	Find Your Audience		00:05:00
	Validate Your Business		00:08:00
Brand Identity
	Intro Brand Identity		00:02:00
	Case Study – 3 Company Styles		00:05:00
	Free Branding Tools		00:08:00
	Learn Canva in 10 Minutes		00:11:00
	Learn Photoshop in 30 Minutes		00:26:00
Websites
	Intro to Websites		00:04:00
	Choose a Domain Name		00:05:00
	Intro to WordPress Lessons		00:01:00
	Purchase Hosting and Install WordPress		00:06:00
	Navigating WordPress		00:06:00
	Install and Activate Themes		00:07:00
	Add a Static Home Page		00:04:00
	Edit a Page & Change the Site Title		00:17:00
	Add and Edit a Menu		00:06:00
	Publishing website		00:02:00
	Writing a New Post & Organizing Your Blog		00:09:00
	Blog Page Design – Excerpts vs Full Content		00:01:00
	YouTube Videos		00:04:00
	Customize the Sidebar		00:05:00
	Site icon		00:02:00
	Add Site Icon with a Plugin		00:02:00
	Make Your Website Responsive and Mobile Friendly		00:03:00
	Customize Footer Information		00:03:00
	Find, Install, and Activate Plugins		00:07:00
	Backing Up Your Website		00:05:00
	Securing Your Site from Attackers		00:05:00
	Make Your Site SEO Friendly		00:06:00
	Make Your Website Faster		00:05:00
	See your Google Analytics in WordPress		00:05:00
	Block Spam with Akismet		00:03:00
	Pretty Link Redirects _ Link Shortener		00:03:00
	WordPress Commenting Systems _ Plugins		00:05:00
	Secure Contact Forms in WordPress		00:07:00
	Free Email Marketing in WordPress		00:11:00
	Add Social Sharing Buttons		00:07:00
	What Pages Do You Need-		00:09:00
	Design a Home Page that Works		00:09:00
	The Start Here and About Page		00:06:00
	The Resource Page		00:06:00
Email Marketing
	Easy Email Marketing Funnel		00:07:00
	Email Marketing Tools		00:04:00
	Lead Magnets		00:07:00
	Where to put opt-in forms		00:06:00
	Segmenting and Tagging Your Subscribers		00:05:00
	Email Sequences		00:13:00
	Better Email Subject Lines		00:04:00
	Using Analytics to Improve Emails		00:07:00
	Case Study – 100 Subscribers in Less Then 1 Week		00:06:00
Copywriting, Blogging & SEO
	Copywriting Basics		00:02:00
	A.I.D.A		00:06:00
	Case Study of a Sales Page		00:08:00
	10 Commandments of Copywriting		00:07:00
	Write Better Headlines		00:05:00
	Write Quality Articles		00:06:00
	Optimize Your Website SEO		00:05:00
YouTube
	Intro to YouTube		00:07:00
	Case Study – YouTube Sales Funnel		00:05:00
	YouTube SEO – Watch Time vs. Views		00:04:00
	Keyword Research for YouTube Videos		00:06:00
	Start Your New Channel		00:03:00
	Channel Art and Icon		00:07:00
	Channel Description		00:03:00
	Customize Your Channel Design		00:04:00
	Add a Channel Trailer		00:02:00
	YouTube Channel Settings and Verification		00:07:00
	Upload Defaults, Featured Content, and Channel Branding		00:06:00
	Uploading Videos + Titles, Tages, Description		00:12:00
	Cards and End Screens		00:08:00
	Use YouTube Analytics to Grow Your Channel		00:06:00
	Quickly Respond to Fans with the Community Tab		00:02:00
	Live Streaming with YouTube Live		00:04:00
	Free Music on YouTube Live		00:02:00
	Create a YouTube Ad.		00:05:00
	Spy on Competition with Social Blade		00:04:00
Video Marketing
	Intro to Video		00:04:00
	Video Equipment for Beginners		00:08:00
	Tools to Make Your Videos More Professional		00:04:00
	Structure a Video that Sells		00:04:00
	Intro to Video Production Bootcamp		00:01:00
	What Makes a Great Video?		00:03:00
	What Type of Video Should You Make?		00:03:00
	Great Video Ideas		00:05:00
	Plan Your Video		00:04:00
	The Pre-Production Checklist		00:04:00
	Introduction		00:02:00
	Camera Options		00:06:00
	Microphone Options		00:05:00
	Lighting Options		00:02:00
	Editing Tools		00:02:00
	Exposing Your Shot		00:05:00
	Compose Your Shots		00:04:00
	Filming Yourself		00:01:00
	Getting the Right Shot		00:04:00
	Choose a Background		00:03:00
	My Office Video Setup		00:03:00
	Exposing with DSLR and Mirrorless Cameras		00:07:00
	Focus with DSLR and Mirrorless Cameras		00:03:00
	Stabilize Your Shots		00:03:00
	Know Your Lenses		00:04:00
	Shoot with your Smartphone		00:05:00
	Shoot with Your Webcam		00:06:00
	Record Great Screencast Videos		00:04:00
	Choose the Right Microphone		00:03:00
	Record Better Audio in Any Environment		00:01:00
	Lavalier Microphones		00:03:00
	Shotgun Microphones		00:01:00
	Recording Audio with Your Computer		00:02:00
	Why We Light		00:01:00
	Use Natural Light		00:04:00
	Three-Point Lighting		00:07:00
Facebook Groups (Social Media Marketing)
	Intro to FB Groups		00:02:00
	Create Your Group – Walk Through		00:11:00
	Tips for a More Engaged Facebook Group		00:08:00
	Scheduling Posts, Live Video, and More		00:04:00
Facebook Pages (Social Media Marketing)
	Why Facebook Pages are Important for your Business		00:01:00
	Creating a Stunning Facebook page for your business		00:01:00
	Adding Essential Information to your Facebook Page		00:09:00
	Selecting your Profile Image		00:11:00
	Creating Professional Facebook Cover Image for your Pages		00:05:00
	Creating a Captivating Facebook Page Description using the ads.		00:12:00
	Getting your Facebook Page Username		00:03:00
	Facebook Page Apps to increase fans engagement		00:08:00
	Top 9 Ways to Monetize your Facebook Page		00:12:00
	Exploring Publishing tools		00:10:00
	Scheduling Facebook posts		00:05:00
	Follow Your Competitors on Facebook		00:11:00
	Post Reach		00:10:00
	Facebook Insights		00:12:00
	Promoting your Facebook Page		00:11:00
	Four Unlimited Sources of Royalty Free Image		00:12:00
	Turn Any Image Into a Clickable Facebook Post		00:05:00
	Assignment – Create a Facebook page		00:03:00
Facebook Ads (Social Media Marketing)
	Introduction to Facebook Ads		00:01:00
	Introduction to the Facebook Ads Manager		00:06:00
	Setting up your Facebook payment account		00:02:00
	Defining your Facebook Target Audience		00:12:00
	Level 1 – Creating the Ad		00:05:00
	Level 1 – Boosting your Post		00:09:00
	Level 2 – Creating your Ad in the Ads Manager		00:11:00
	Tips to Have Your Ad Approved		00:03:00
	Analyzing Results		00:11:00
	Assignment		00:01:00
Facebook Retargeting (Social Media Marketing)
	The Importance of Facebook Retargetting		00:05:00
	Creating a Facebook Pixel		00:05:00
	Installing Pixel In WordPress		00:05:00
	Installing Pixel In A Non-WordPress Website		00:02:00
	Pixel Testing		00:04:00
	Creating Your First Audience With Pixel		00:04:00
	Facebook Pixel Advanced Audience Creation		00:14:00
	Message – Your Audience Is Too Small		00:02:00
	Creating Your Optimised Fb Ad With The Pixel		00:11:00
	Assignment – Installing Facebook Pixel In Your Web		00:01:00
Facebook For Local Business (Social Media Marketing)
	How Facebook Ads Can Help Your Local Business		00:06:00
	The Plan For Your Local Business		00:08:00
	Reaching People Around Your Business		00:10:00
	Creating Your Local Business ad		00:10:00
	Assignment		00:02:00
Google Adwords
	Google Adwords for your Business		00:02:00
	How Adwords Works		00:03:00
	Example Of Ads That We Are Creating		00:04:00
	Setting Up Your Adwords Account		00:07:00
	Exploring The Adwords Interface		00:05:00
	Discovering The Best Keywords		00:11:00
	Creating A Google Adwords Search Campaign		00:06:00
	Creating An Ad Group And Adding Keywords		00:04:00
	Selecting Your Audience		00:04:00
	Choosing Your Vid Setting For Google Adwords		00:04:00
	Finalising Your Google Ad		00:06:00
	Managing Your Google Ads Campaigns And Analytics		00:10:00
	Creating A Youtube Ad With Google Adwords		00:01:00
	Your Next Steps		00:01:00
	Assignment		00:01:00
Twitter (Social Media Marketing)
	The Way Twitter Can Help Your Business Growth		00:02:00
	Choosing The Best Username Or Twitter Handle		00:06:00
	4 Tips For Choosing Your Twitter Handle		00:02:00
	Creating A Twitter Account		00:05:00
	Creating An Outstanding Twitter Profile Page		00:04:00
	Adding Your Profile And Header Photo		00:10:00
	Writing An Optimised Bio		00:11:00
	Pin The Most Important Tweet For Your Bio		00:06:00
	Connecting With Other Influencers		00:06:00
	Twitter Hashtags		00:06:00
	Growing Your Twitter Presence With Jooicer		00:09:00
	Add Twitter Buttons To Your Website		00:10:00
	Add Twitter Widgets To Your Website		00:07:00
	Twitter Ads – Creating Your Ads Account and Campaign		00:10:00
	Twitter Ads – Adding your Payment Method		00:01:00
	Twitter Ads – Creating other Twitter ads		00:02:00
	Twitter Ads – Promoting a Tweet		00:02:00
	Assignment		00:02:00
Instagram (Social Media Marketing)
	Instagram for Business: Defining The Strategy		00:04:00
	Create an Instagram for Business profile		00:04:00
	Building a Killer Instagram Profile		00:03:00
	Building a Killer Instagram profile – 2		00:04:00
	Building a Killer Instagram Profile – 3		00:05:00
	Building a Killer Instagram Profile – 4		00:02:00
	Accessing the Ads Manager		00:03:00
	Creating your First Instagram Ad		00:04:00
	Creating Your Instagram Ad		00:08:00
	Important Tips to Have a Successful Ad on Instagram		00:05:00
	Mistake 1		00:02:00
	Mistake 2		00:01:00
	Mistake 3		00:02:00
	Mistake 4		00:01:00
	Mistake 5		00:01:00
	Mistake 6		00:01:00
	Tools to create instagram photos		00:04:00
	Creating Viral Instagram Photos		00:13:00
	Adding Your Logo or Website to your Instagram Post		00:05:00
	Instagram Live and Instagram Stories		00:04:00
	Assignment – Instagram Ads		00:01:00
Pinterest (Social Media Marketing)
	Why Pinterest And How It Can Your Business Grow		00:03:00
	Opening A Pinterest Business Account		00:03:00
	Linking Pinterest With Your Website		00:05:00
	Linking Pinterest With Other Social Media Platforms		00:02:00
	Optimising Your Pinterest Profile		00:09:00
	Creating Boards		00:09:00
	Using Secreat Boards		00:03:00
	The Powerful Pinterest Notification		00:01:00
	Adding Pinterest Chrome Extension		00:03:00
	Adding Pinterest To Your Website		00:14:00
	Pinterest Ads – Getting started		00:03:00
	Pinterest Ads Panel Overview		00:03:00
	Creating a Pinterest Ad		00:13:00
	Creating Pinterest Ads Fast		00:03:00
	Assignment		00:01:00
LinkedIn (Social Media Marketing)
	Welcome to Linkedin Marketing		00:02:00
	Setting up a LinkedIn Account		00:06:00
	Adding Experience & Skills to Your LinkedIn Account		00:03:00
	Adding A Professional Background Photo		00:04:00
	Adding Media To Your Linkedin Url		00:06:00
	Changing Your Linkedin Url		00:04:00
	Adding your Website to LinkedIn		00:06:00
	Creating Shareable content on LinkedIn		00:04:00
	LinkedIn Company Pages Examples		00:05:00
	Creating a LinkedIn Company Page		00:02:00
	Managing your LinkedIn Company Page		00:07:00
	LinkedIn Ads Introduction		00:04:00
	Getting $50 in LinkedIn Ads Credits		00:03:00
	LinkedIn Ads Introduction		00:03:00
	Creating a linkedIn Sponsored Content Ad.		00:12:00
	Waiting for LinkedIn Ad approval		00:01:00
	Creating a LinkedIn Text Ads Campaign		00:07:00
	Creating a LinkedIn Sponsored In Mail Campaign		00:09:00
	LinkedIn Campaign Manager		00:03:00
	Assignment		00:01:00
Periscope (Social Media Marketing)
	What is Periscope		00:01:00
	Optional Equipment		00:05:00
	Assignment		00:01:00
Social Media Live Streaming
	Basic Equipment for Social Media Streaming		00:09:00
	Planning An Irresistible Live Streaming Session		00:10:00
	Facebook Live Basics		00:05:00
	Facebook Live Session from your Smartphone		00:07:00
	Sharing Your Facebook Live Sessions		00:03:00
	Three Ways To Reuse Your Facebook Live Sessions		00:05:00
	YouTube Live Basics		00:02:00
	Runing a YouTube Live from your Smartphone		00:05:00
	Instagram Live		00:03:00
	Periscope Live		00:03:00
	Introduction to OBS Broadcaster Software		00:03:00
	Setting up your OBS Software		00:11:00
	Using OBS Studio Mode		00:05:00
	Facebook Live Streaming with OBS		00:12:00
	YouTube Live Streaming with OBS		00:07:00
	Simultaneous Streaming to Facebook, YouTube and Periscope		00:16:00
	Other Awesome Software For Live Streaming		00:08:00
	Assignment on Social Media Live Streaming		00:03:00
Podcasting
	Podcasting Intro		00:02:00
	Podcasting Tools		00:07:00
	Hosting Your Podcat with Libsyn		00:07:00
	Submitting Podcast to iTunes		00:02:00
	Validate Your Podcast Work		00:01:00
Quora
	Quora Basics		00:03:00
	Finding, Answering and Optimizing Your Quora Answers		00:03:00
Google Analytics
	Setting Up Google Analytics		00:06:00
	Navigating the Google Analytics Dashboard		00:07:00
	Know Your Audience with Analytics		00:06:00
	User Acquisition and Behavior Flow		00:13:00
	See Where Visitors Click with Page Analytics		00:05:00
	User Behavior and Site Speed		00:04:00
	Setting Up Goals		00:03:00
Google Plus (Social Media Marketing)
	Welcome to Google plus		00:01:00
	What Are The Differences Between Google Pages And Profile		00:04:00
	Adding Your Profile And Cover Image		00:04:00
	Adding Your Contact Info		00:05:00
	Adding links to your Website and Social Media		00:02:00
	Adding Your Story		00:04:00
	Previewing The Page		00:05:00
Conclusion
	Conclusion		00:02:00
*Social Media Marketing Strategies for Business Owners*
Introduction to Social Media
	1a- Introduction to Social Media	FREE	00:04:00
	1b- Social Media Best Practices		00:07:00
Facebook Marketing
	2a- Introduction to Facebook		00:07:00
	2b- How Facebook Works		00:07:00
	2c- Gaining Followers		00:04:00
	2d- Facebook Best Practices		00:06:00
	2e- Facebook Groups		00:04:00
	2f- Influencer Marketing		00:01:00
	2g- Facebook Optimization		00:03:00
	2h- Facebook Marketing (case study)		00:04:00
	2i- Facebook Marketing (successful case study)		00:02:00
	2 3a- Facebook Groups		00:06:00
	2 3b- Facebook Group Ideas		00:03:00
	2 3c- Managing Facebook Groups		00:03:00
	2 3d- Monetize Groups		00:06:00
Twitter Marketing
	3a- Introduction to Twitter		00:04:00
	3b- How Twitter Works		00:06:00
	3c- Social Media Synergy		00:05:00
	3d- Twitter Best Practices		00:12:00
	3e- Twitter Automation		00:06:00
	3f- Twitter Analytics		00:02:00
	3g- Twitter Influencers		00:03:00
	3h- Twitter Growth		00:04:00
	3i- Twitter Marketing (case study)		00:04:00
Instagram Marketing
	4a- Introduction to Instagram		00:04:00
	4b- Instagram Best Practices		00:10:00
	4c- Gaining Followers on Instagram		00:05:00
	4d- Instagram Influencer Marketing		00:07:00
	4e- Instagram Tools		00:03:00
	4f- Instagram Do’s and Dont’s		00:02:00
	4g- Instagram Marketing (case study)		00:04:00
Pinterest Marketing
	5a- Introduction to Pinterest		00:05:00
	5b- How Pinterest Works		00:05:00
	5c- Pinterest Marketing Strategy		00:08:00
	5d- Gaining Followers		00:05:00
	5e- Emulating Successful Brands		00:08:00
	5f- Successful Pins on Pinterest		00:03:00
	5g- Pinterest Marketing (case study) 1 week agoMore		00:02:00
Linkedin Marketing
	6 1a- Linkedin Setup		00:04:00
	6 1b- Linkedin for Business		00:04:00
	6 2a- Company Page		00:06:00
	6 2b- Groups		00:06:00
	6 2c- Slideshare		00:09:00
	6 2d- Linkedin Ads		00:07:00
	6 2e- Premium		00:06:00
	6 2f- Sales Navigator		00:06:00
	6 3a- Automation		00:04:00
	6 3b- Linkedin To-Do List		00:06:00
	6 3c- Linkedin Not To-Do List		00:05:00
	6a- LinkedIn		00:03:00
YouTube Marketing Strategies
	7 1a- YouTube Marketing Plan		00:07:00
	7 1b- Creating Engaging YouTube Videos		00:05:00
	7 1c- YouTube Channel Best Practices		00:03:00
	7 1d- Optimizing YouTube Videos		00:06:00
	7 1e- Maximizing YouTube Income		00:03:00
	7 1f- YouTube Channel (case study)		00:12:00
	7 1g- YouTube Do’s and Dont’s		00:03:00
	7 6c- YouTube		00:03:00
Reddit Marketing
	8 1a- Introduction to Reddit		00:05:00
	8 1b- Reddit Basics		00:08:00
	8 1c- Strategies		00:11:00
	8 1d- Content		00:08:00
	8 1e- Self-Posts		00:03:00
	8 1f- Advanced Strategies		00:06:00
Live Streaming
	8A 1a- Live Streaming		00:03:00
	8A 1b- Live Streaming		00:06:00
	8A 1c- Strategy		00:06:00
	8A 1d- Promotion		00:05:00
Google+ Marketing Strategies
	8B 1a- Google Intro		00:03:00
	8B 1b- Google Basics		00:04:00
	8B 1c- Google Hangouts		00:03:00
	8B 1d- Communities		00:04:00
Branding
	9 6a- Branding		00:03:00
	9 6b- Mission Statement		00:05:00
	9 6c- Logo		00:06:00
	9 6d- Promotion		00:03:00
	9 6e- Delivering		00:07:00
	9 6f- Success		00:04:00
*Cyber Security and Incident Handling**
Cyber Security Incident Handling and Incident Response
	Promo		00:05:00
Section 01: An Introduction to Incident Handling
	1.1 Incident Handling		00:07:00
Section 02: Preparation for an Incident
	2.1 Preparation of People and Policy		00:07:00
	2.2 Team Building and Management		00:06:00
Section 03: Identification
	3.1 Where Does Identification Occur?		00:06:00
	3.2 What to Check?		00:07:00
Section 04: Containment
	4.1 Deployment and Categorisation		00:05:00
	4.2 Short-term and Long-term Actions		00:05:00
Section 05: Eradication
	5.1 Restoring and Improving Defenses		00:05:00
Section 06: Recovery Phase
	6.1 Validation and Monitoring		00:06:00
Section 07: Final Thoughts
	7.1 Meet, Fix, and Share		00:05:00
Resources
	Resources – Cyber Security and Incident Handling		00:00:00
Assignment
	Assignment – Cyber Security and Incident Handling		00:00:00

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Welcome to

Course Cloud

Digital Marketing, Branding & Copywriting

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

What Will I Learn?

You will learn how to use dozens of proven digital marketing strategies

You will improve your brand identity and grow your brand’s audience

You will learn social media marketing using all of the most popular social media platforms to grow your business

You will grow your email list, website traffic, subscriber count, and social media following

Understand Facebook Marketing Strategies.

Understand Twitter Marketing Strategies.

Understand Instagram Marketing Strategies.

Introduction to Computer Networks

TCP/IP Protocol Suite

Computer Networks Security

Course Overview

Preview

Certification

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CPD QS Accredited

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